Trending Articles

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Lingerie, Perfume, and Tarot Cards: Inside Publisher Dirt’s Creative Approach to Advertising

Adweek

The independent publisher, which treats client briefs as creative prompts, is building a menu for brands

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SafeGuard Privacy’s MSCA Tool Aims To Simplify The Chaos Of Compliance

AdExchanger

Privacy lawyers and ad tech folks often dont speak the same language. But at least now theyve got an acronym in common: MSCA. It stands for Multistate Substantial Compliance Assessment, and its a new tool developed by privacy compliance startup SafeGuard Privacy that businesses can use to do vendor due diligence and manage their compliance […] The post SafeGuard Privacys MSCA Tool Aims To Simplify The Chaos Of Compliance appeared first on AdExchanger.

Ad Tech 119
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9 essential tips for building a website that drives conversions

Martech

Your website is more than a digital brochure. Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting.

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Credulous

Seth Godin

Where do con men come from? There are three conditions that need to be met: First, there needs to be rising societal pressure to get ahead, cut the line and find a win. Second, there needs to be people willing to set aside their ethical principles to take advantage of others in their community. And third, we need to be lulled into a state of unjustified credulity, eager to believe that seeds might be magical or that motion might be perpetual.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Evolution Of Programmatic: How DSPs and SSPs Are Redefining Their Value for Advertisers and Publishers

Ad Monsters

As DSPs and SSPs converge, platforms must embrace omnichannel orchestration, foster interoperability, and invest in intelligent automation to stay competitive. The traditional boundaries between DSPs and SSPs are becoming increasingly blurred. Many companies are playing in both camps, serving both the demand and the supply side with equally robust offerings.

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AI Agents at Agency Jellyfish Cut Campaign Launch Times by 65%

Adweek

AI agents have increased campaign performance by 30% across several clients.

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How the event-first approach to marketing can maximize research ROI

Martech

Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Why? The topic isn’t all that fresh, or worse, it’s a disguised sales pitch. Now, imagine the panelists are talking with you instead of at you.

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‘They’re like Switzerland’: Brands walk tightrope between authenticity and political backlash

Digiday

The so-called culture wars have reached a fever pitch as of late as the polarization of the country continues. And as the lines between politics and pop culture continue to blur, brand marketers are tasked with showing up authentically and culturally relevant with the specter of political backlash looming large in the background. Target, perhaps the most recent poster child of the supposed culture wars, saw boycotts and backlash earlier this year in response to its retooled diversity, equity and

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What Business Can Learn From A Green House About Building Better Relationships …

Rob Campbell

Following on from yesterdays post , this is about the value of transparency. Years ago, I wrote a post about a [ then ] new Police interrogation technique, which basically centered around empathetic transparency. In essence, rather than use traditional tactics such as intimidation or half-truths to obtain the information they wanted, they found transparency without judgment achieved much more positive results.

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EXCLUSIVE: Omnicom Offers Clients up to $200K for Spending on X, Leaked Docs Show

Adweek

Omnicom is offering ad agencies a variety of financial incentives for buying inventory on X, leaked documents reveal.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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In The Room Where (The Ad Auction) Happens

AdExchanger

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted controversy. Plus, should data privacy be viewed as a badge of honor, or a baseline standard? The post In The Room Where (The Ad Auction) Happens appeared first on AdExchanger.

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What are ‘phygital’ experiences and how can marketers use them?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. The term “phygital” refers to the blending of physical and digital experiences, creating a seamless interaction between the two realms. It combines the tangible aspects of physical environments with the convenience and engagement of digital technologies.

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How Time evaluates and vets AI tools

Digiday

Time has evaluated dozens and dozens of AI tools to determine what could be a good fit for the company, both as enterprise tools to help employees work more efficiently, and to help build products for its direct audience, according to Time CTO Burhan Hamid. If the AI tool uses Times data to train its models, thats a dealbreaker, according to Hamid, who spoke at the Digiday Publishing Summit in Vail, Colorado, on Wednesday.

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Are Brand Safety Tools Fit for Purpose?

VideoWeek

As news publishers contend with falling traffic and the prospect of generative AI scraping their content, recent findings from Mantis also highlight the risk of ad revenues being lost to overzealous brand safety tools. According to the contextual targeting company, brand safety solutions blocked around half of this year’s Super Bowl and Oscars-related content across its publisher network.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Not Everyone Wants to Join KFC’s Gravy Cult, as Ad Draws Backlash

Adweek

KFCs recent ad in which a man is baptized in a lake of gravy has sparked hundreds of complaints from some viewers who claim it is blasphemous and glorifies cults.

Food 306
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Roblox Courts Programmatic Demand From Google With Rewarded Video And In-Game Ads

AdExchanger

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make Robloxs various ad formats available through Google Ad Manager (GAM). For starters, Roblox will implement rewarded video on its platform for the first […] The post Roblox Courts Programmatic Demand From Google With Rewarded Video And In-Game Ads appeared first on AdExchanger.

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41% of brands using AI for video, up from 18% last year

Martech

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. It also addressed video engagement and budget trends. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality.

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How smaller retail media networks are stepping out from the shadow of Amazon and Walmart

Digiday

Despite there being a sea of more than 250 retail media networks, the reality is that it works out to be Amazon, Walmart and everybody else. Everybody else in other words, the smaller players like Best Buy Ads and DoorDash has spent Q1 of this year working to step out of Amazon and Walmart’s shadows and take in more ad spend. While media buyers and retail media agency executives say theres a chance for these smaller competitors to achieve their goal and actually take in more ad spend, it

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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6 Digital Remedy Platform Features Built to Help Streamline Workflows for Full-Service Agencies

Digital Remedy

In todays fast-paced digital advertising world, full-service agencies are embracing forward momentum and finding new opportunities to scale their businesses with cutting-edge technology and innovative media solutions. With budgets to manage, a variety of client needs, and a sea of tech solutions to comb through, choosing the right tools and partners may seem like a tall task.

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Thursday, March 27 Evening Cable News Ratings: Elon Musk Gives Bret Baier a Boost

Adweek

An Elon Musk appearance powered Fox News’ Special Report with Bret Baier into the pole position among total viewers, surpassing The Five by a mere 5,000 viewers.

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Beyond CDPs: The Rise Of AI-Driven Customer Intelligence

AdExchanger

Advanced and generative AI are transforming marketing from fragmented workflows into an engine of profitability and growth. Yet, despite AIs promise, many in marketing remain trapped in outdated systems that fail to deliver. To fully realize AIs potential, marketers must move beyond incremental solutions toward a more integrated and intelligent approach.

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The future of the martech stack and marketing operations is ‘unstructured’

Martech

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either agree or disagree with. While researching unstructured data management trends, I came across this ChatGPT summary of various articles, and I immediately laughed out loud. … the upshot is that companies will need to treat unstructured data with the same care as structured data applying governance and quality checks because its b

MarTech 87
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Agencies call foul as Google reps play hardball with AI pitches to clients

Digiday

Ad agencies have long fielded relentless pitches from Google Ads reps pushing new products in search of more money. But now, agencies of all sizes say the pressure is intensifying, with reps pushing harder to drive adoption of automated tools like Performance Max and generative AI features. Google Ads sales reps are increasingly contacting agency’s clients with advice that at times contradicts agency strategies.

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What the FTC’s Southern Glazer’s Lawsuit Means for Transparency in Retail Media

Ad Monsters

The FTCs lawsuit against Southern Glazers could be the first domino in a broader crackdown on retail medias influence over pricing and access, forcing transparency in an industry where advertising commitments often determine who gets to compete. For decades, the Robinson-Patman Act (RPA) sat dormant, almost to the point of irrelevance. That changed in December 2024, when the FTC filed a lawsuit against Southern Glazers Wine and Spirits , the largest coast-to-coast distributor of wine and spirits

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Ad Creatives: Is OpenAI’s New Image Generator About to Disrupt Your Work?

Adweek

OpenAI has caught attention among creatives with its 'most advanced image generator yet.

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The Retail Media Boom Is About To Shift Gears

AdExchanger

The astounding pace of retail media growth has taken over industry headlines in recent years. And theres still plenty of untapped potential to be realized. However, the next wave of the boom isnt going to come from the same online corners as it has over the past five years. To continue delivering value to advertisers […] The post The Retail Media Boom Is About To Shift Gears appeared first on AdExchanger.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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AI-powered martech news and releases: March 27

Martech

Yesterday, I saw Studio Ghiblis Princess Mononoke in IMAX. It was probably the sixth time Ive seen it, making it my third-most-watched Ghibli, behind Spirited Away and My Neighbor Totoro. So, I am not an unbiased observer when it comes to a recent AI development. On Tuesday, ChatGPT released a new version of its image generation tool. During the live-streamed demo, the tool was asked to turn a picture into an anime image.

MarTech 78
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Fingerprinting and Beyond: The Future of Alternative IDs in Ad Tech

Exchange Wire

With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark Smith looks at the runners and riders Between a rock and a hard place Digital marketing is facing a dichotomy. On one hand [.] The post Fingerprinting and Beyond: The Future of Alternative IDs in Ad Tech appeared first on ExchangeWire.com.

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That might be the wrong question

Seth Godin

“Will it work?” Along the way, we’ve been pushed to load our decisions with a need for certainty. It’s easier, it seems, to not try than it is to fail. But the question, “is it worth trying?” unlocks possibility. A surgeon in the middle of an operation should probably not experiment with an untested technique. But a writer, a leader or a musician can make that question part of their craft.

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LinkedIn Ads Appoints R/GA as Lead Creative Agency

Adweek

LinkedIn has appointed R/GA as its global strategic creative agency for LinkedIn Ads following a competitive pitch.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.