Adweek
JANUARY 17, 2025
The Supreme Court Friday upheld the law banning TikTok in the U.S. as of Jan. 19, dealing a major blow to the platform's 170 million American users and the businesses that rely on it for marketing and commerce.
Martech
JANUARY 14, 2025
Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. But here’s the truth: this isn’t a crisis of budgets its a crisis of imagination.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JANUARY 16, 2025
As a U.S. ban looms, creators are actively looking for TikTok alternatives that can help them build an audience and surface their content. YouTube's Shorts and Instagram's Reels are the two biggest formats attracting creators. But smaller apps want in, too. Ten-year-old Triller is one such app. The video app gained traction during the first.
Martech
JANUARY 10, 2025
This article was co-authored with Mike Froggatt , Senior Director, Analyst, at Gartner. Digital personalization is a double-edged sword. While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. Digital marketing leaders must carefully manage the reality and perceptions around personalization.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JANUARY 12, 2025
In late December, right before the holidays, Google announced a policy change that elicited both cheers and jeers. Starting on February 16, Google said it will no longer prohibit fingerprinting for companies that use its advertising products. Oh, how times have changed. From no way to okay Fingerprinting identifies a device by combining multiple signals […] The post Does Googles U-Turn On Fingerprinting Open New Opportunities Or Is It Irresponsible?
illumin
JANUARY 14, 2025
As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Dont feel like youre prepared? Dont worry, we have the perfect, last-minute cheat sheet to identifying the top trends for the upcoming year. The future of advertising will be characterized by deeper personalization, smarter automation, immersive experiences , and a greater focus on sustainability and privacy.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
JANUARY 14, 2025
The first full week of 2025 was busy for breaking news. The Los Angeles wildfires and former President Jimmy Carter's state funeral dominated the headlines and propelled the three evening newscasts to double-digit growth. ABC World News with David Muir continued to lead the way as the No. 1 program of the week on all.
AdExchanger
JANUARY 15, 2025
TTD is doing a little M&A. On Wednesday, The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata and media telemetry data to ad tech companies. TTD declined to share a deal price. This is The Trade Desks second-ever public acquisition. The first was identity graph company Adbrain in […] The post The Trade Desk Is Acquiring Advertising Metadata Startup Sincera appeared first on AdExchanger.
Karola Karlson
JANUARY 13, 2025
This article first appeared in my marketing newsletter. Subscribe here to be the first one to read new posts. TL;DR: Marketing trends will continue to shift A LOT this year Writing about 2024 marketing trends , I focused on the Big Five of trends, including Gen Z social media, UGC-style content, AI hype going down (I was wrong) and sustainability going up.
MNTN
JANUARY 15, 2025
TV advertising has typically been thought of as expensive and cumbersome. However, times have since changed, with technology and solutions helping advertisers overcome these common challenges. This article will explore TV advertising costs , the difference between national and local TV ads , and how these costs are determined. How Much Does a TV Commercial Cost?
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
JANUARY 10, 2025
Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes just prior to the National Retail Federation’s conference in New York. This initative reflects Salesforce’s commitment to deploying AI agentic resources across its platform. Saks Fifth Avenue and SharkNinja are among the brands testing Agentforce in a retail context.
AdExchanger
JANUARY 13, 2025
At CES in Las Vegas, companies are placing their bets on what trends will drive growth throughout the rest of the year. Pinterest, for one, is putting its chips on shoppable ad formats. Were all in on checkout, Bill Watkins, CRO at Pinterest, told AdExchanger in a sit-down chat at CES. The companys main focus […] The post Pinterest Goes All In On Bridging The Gap Between Discovery and Purchase appeared first on AdExchanger.
Exchange Wire
JANUARY 14, 2025
What could Metas decision to scrap fact-checking on its social media platforms mean for the ad industry? We look at the changes announced by Meta, examining how its brand safety could be impacted and how this could affect advertisers and [.] The post What is the Future of Brand Safety on Meta? appeared first on ExchangeWire.com.
Seth Godin
JANUARY 11, 2025
Almost all car crashes would be avoided if the driver were just going a bit slower. (That’s why it’s more accurate to call them “crashes” and not “accidents.”) That doesn’t mean we shouldn’t have bold plans. That’s essential. It’s the last-second shortcuts that get us into trouble. Hurry, but don’t rush.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
JANUARY 16, 2025
With the fate of TikTok hanging on a Supreme Court ruling, news and entertainment publishers are taking steps to prepare for a social media landscape without the popular vertical video app. To do so, they are diversifying where they post, migrating their audiences to other platforms, and allocating more resources to promising channels, such as.
Martech
JANUARY 14, 2025
How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? If it sounds too good to be true, it probably is. No one consumes media in a vacuum, so why limit your marketing to a single channel? Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey.
AdExchanger
JANUARY 16, 2025
Enjoy this weekly comic strip fromAdExchanger.comthat highlights the digital advertising ecosystem The post Comic: Consolidation, Consolidation, Consolidation appeared first on AdExchanger.
AdPushup
JANUARY 16, 2025
Our blog will cover all aspects of native ads vs display ads. We will also explore why using both the formats together may not be the best idea. For many years, display advertising has ruled the ad market. But then, native advertising came and changed everything. Due to its high efficiency, advertisers now opt for [.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JANUARY 13, 2025
For its winter sale campaign, easyJet has taken inspiration from social media for its latest TV ads. Instead of the “big shoot” model, agency VCCP has put together footage shot by creators across Europe to build a more “unfiltered” approach to the brand. Either that, or the budget was slashed and pulling together a few … The post VCCP and easyJet bring social rules to TV for new campaign first appeared on More About Advertising.
Adweek
JANUARY 15, 2025
Apple TV+ engaged in some dystopian performance art to promote the second season of its hit show Severance. On Jan. 14 at Grand Central Terminal in New York, actors Adam Scott, Britt Lower, and Zach Cherry appeared as their Severance characters in a pop-up glass cube resembling an office cubicle. They caught people's attention as.
Martech
JANUARY 15, 2025
An overwhelming workload keeps marketers from learning or implementing AI tools that can cut that load down to size. That, in a nutshell, is the “marketing AI paradox.” How can marketers break this cycle? Heres a structured, actionable approach to overcome the paradox and take advantage of AI. Step 1: Eliminate low-value activities Most marketing teams have to handle tasks that add little or no business value.
AdExchanger
JANUARY 13, 2025
T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home (DOOH). T-Mobile will pay approximately $600 million in cash and expects the deal to close in the next couple of months pending regulatory approval. The post T-Mobile Acquires Vistar Media, A Leading OOH SSP, For $600 Million appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Seth Godin
JANUARY 16, 2025
Process is the investment we make in inefficiency now to prevent errors from costing us later. Jet airlines are the safest form of travel ever created, largely because of the inefficient process that we put in place. They’re over tested and over staffed, with checklists and feedback loops in place to ensure that errors dont occur. It would be way less costly if one person simply jumped onto the plane with you and took off–less costly, but less reliable as well.
Exchange Wire
JANUARY 16, 2025
In light of the insights revealed by the latest IPA Bellwether Report, what should marketers bear in mind as they lean into 2025? We asked experts from across the ad tech industry. Rewinding to the final quarter of last year, the [.] The post UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024 appeared first on ExchangeWire.com.
Adweek
JANUARY 14, 2025
Publicis Groupe is combining its Leo Burnett and Publicis Worldwide agencies into one creative network called Leo, continuing a wave of consolidation taking place across the industry. Leo will bring together 130 agencies and 15,000 employees--8,000 from Leo Burnett and 7,000 from Publicis Worldwide--across 90 countries under a single leadership team, forming the largest creative.
Martech
JANUARY 14, 2025
In the new year, advertisers will look to improve ad experiences and targeting to boost efficiency. While audience expectations will continue to rise, so will the need to prove ad effectiveness. We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year. Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measur
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
AdExchanger
JANUARY 13, 2025
Jen Wong, chief operating officer at Reddit, shares how the company is banking on AI to push its conversation-driven performance marketing platform forward. She also breaks down Reddit’s plans for attracting more performance ad budgets a top priority in 2025. The post Reddit At CES: How AI Can Evolve “Conversational Commerce” appeared first on AdExchanger.
Ad Monsters
JANUARY 10, 2025
AdMonsters Publisher Forum Evolves Into Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks AdMonsters is thrilled to announce an exciting transformation of its flagship event, Publisher Forum, to meet the evolving needs of the digital advertising industry. Publisher Forums inaugural Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks will debut March 9-11, 2025, at the luxurious Pier Sixty-Six Hotel
Digiday
JANUARY 15, 2025
The Trade Desk intends to acquire ad data firm Sincera, marking only its second acquisition since it launched in 2009 a rare move for a company that usually builds, not buys. Financial terms werent disclosed, but when the deal closes, expected in the first quarter, Sinceras co-founder and CEO, Mike OSullivan, will report directly to The Trade Desks CEO, Jeff Green.
Adweek
JANUARY 14, 2025
A version of the famous Hermes Birkin bag sold at Walmart took off on social media, marking a big shift in how luxury marketers think about cheaper versions of their products. In recent weeks, a bag that looks like the Birkin bag went viral on social media. According to Sotheby's, a genuine leather Birkin bag.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Expert insights. Personalized for you.
298 
Let's personalize your content