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Here’s How Brian Williams Began Amazon’s First Newscast

Adweek

Brian Williams didn't travel over the rainbow to return to the anchor's chair--just to Culver City, California. The former face of NBC Nightly News ushered Amazon into the brave new world of news programming on Tuesday when Election Night Live with Brian Williams debuted on Prime Video at 5 p.m. ET. And Williams was well-aware.

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Kinds of power

Seth Godin

There’s the James Bond villian sort of power, based on division, dominance and destruction. This is the short-term power of bullies, trauma and mobs. And then there’s a more resilient form of power. This is power based on connection, discussion and metrics. A power based in reality over the long term. Divisive power tears things down. Resilient power builds things up.

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Announcing the finalized Accountability Platform

IAB Tech Lab

Finalizing the Accountability Platform, which is designed to foster transparency and trust within the digital advertising ecosystem. The post Announcing the finalized Accountability Platform appeared first on.

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Why B2B marketing must adopt B2C tactics

Martech

Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of B2B.” We must treat buyers like the consumers they are in their personal lives, and develop new expertise in the media channels and messages that tend to work in consumerland.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Kids Aren’t Playing In The Privacy Sandbox

AdExchanger

Until recently, you couldn’t swing a cat in ad tech without also hitting someone pontificating about the end of third-party cookies and Privacy Sandbox testing. (PSA: Please don’t swing cats.) But since July, when Google announced that deprecation in Chrome is no longer in the cards, there’s been relative silence. Cookies “went from dominating the […] The post The Kids Aren’t Playing In The Privacy Sandbox appeared first on AdExchanger.

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What to Expect From Amazon’s First Election Night Special

Adweek

How do you stand out from the sheer volume of Election Night news coverage on Tuesday? By going live from your own Volume. The creative team behind Prime Video's Election Night Live with Brian Williams--Amazon's maiden voyage into news programming waters--reveals to TVNewser that the one night only special will stream from the entertainment giant's.

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How to Sell on Shopify and Expand Your Business with Amazon Integration

Ad Badger

Selling on Shopify and Amazon? In this guide, we’ll break down how to not only set up your Shopify store. Read More How to Sell on Shopify and Expand Your Business with Amazon Integration The post How to Sell on Shopify and Expand Your Business with Amazon Integration appeared first on Ad Badger.

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Beyond the funnel: A new approach to content marketing

Martech

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. There’s “a gap that exists in almost every program … when it comes to how to position your brand to put it into the consideration set,” said Liam Moroney at The MarTech Conference

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Exclusive: Samba TV Acquires Semasio To Beef Up Its Contextual CTV Targeting

AdExchanger

On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio. The post Exclusive: Samba TV Acquires Semasio To Beef Up Its Contextual CTV Targeting appeared first on AdExchanger.

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Polling the Election Night 2024 Pollsters: Fox News’ Arnon Mishkin

Adweek

As Americans head to the polls on Tuesday, it's important to remember that reporting the results will be a marathon, not a sprint. With that in mind, TVNewser reached out to the poll watchers at various news networks to weigh in on what viewers need to know amidst the incoming flood of Election Night data.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Choose your fuel wisely

Seth Godin

If worrying about paying the mortgage gets you motivated to lean hard into the next project, don’t be surprised if that sort of fear arises every time you have hard work to do. If your goal is to teach the naysayers a lesson, remember that you’ll need to find people who you want to defeat every time you need to do important work. If you are measuring a false proxy, a metric you say you don’t care about, it’s quite likely you’ll start caring about it.

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What the Tragedy of Sewell Setzer III Teaches Publishers About Using AI Chatbots

Ad Monsters

With generative AI sparking cultural debates, recent events reveal its darker side—from copyright controversies to a tragic AI chatbot incident. This cautionary tale underscores the need for publishers to protect young users as AI becomes a vital tool. In just a few short years, AI has developed so intensely and quickly that publishers, advertisers, and the public are all taking a closer look at its impact on media and society.

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Branding phone calls improves customer trust

Martech

Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up a phone and talk to a human. Nearly 80% of consumers said phones were important when communicating with a business, according to a study by TransUnion and research firm Toluna. But consumers also distrust incoming calls for good reason.

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The Case For Turning Google’s Network Biz Into A Nonprofit

AdExchanger

Ad tech is “a giant fee extraction machine,” says Richard Kramer, founder and managing director of equity research firm Arete Research. But it doesn’t have to be, he argues on this week’s episode of AdExchanger Talks. If the Department of Justice wins its ad tech antitrust case against Google, it shouldn’t force a breakup of […] The post The Case For Turning Google’s Network Biz Into A Nonprofit appeared first on AdExchanger.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Fox Sells Out Super Bowl Ads at ‘Record Pricing’

Adweek

The numbers $7 million -- The reported minimum Fox was seeking for 30-second commercials for Super Bowl 59. $3.56 billion -- Fox's reported revenue for the first quarter of fiscal 2025, up 11 percent from a year earlier. $832 million -- Fox's net income in the quarter, which is up more than double from $415.

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Best Halloween ads 2024

illumin

The spookiest season is upon us and with Halloween comes some of the most playful ad campaigns of the year. Halloween 2024 brought an incredible ad lineup from some of the biggest brands. While All Hallows Eve might not be top of mind when you think of holiday ads, it should be. Halloween is growing in popularity and is the second-biggest retail holiday behind Christmas.

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“I can’t go for that”

Seth Godin

Culture has stability. “The way things are around here.” When we are pushed too far from our norms, life gets stressful. Some of the people in the systems that used to keep things stable have discovered that they can make a profit or gain an edge by embracing extremism instead. You might not have thought you’d be spending seven hours a day reading the internet, or most of your free time posting and responding, but that’s what the social media companies have pushed us to d

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How to use generative AI to reduce friction and convert car buyers

Martech

Hispanic consumers represent a significant economic force in the U.S. today. Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their household mobility and economic opportunity. To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video

AdExchanger

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via direct deals. Which puts digital audio platforms in an interesting place, where they still sell audio ad spots directly but use programmatic for […] The post Programmatic Audio Is A Tough Market.

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Election Night 2024 Set Tours: Fox News Debuts ‘Powerful’ New Studio

Adweek

With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Peter Blangiforti, Senior Vice President of Broadcast & Media Technology.

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Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins Beta Phase 

Exchange Wire

News in brief: Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins Beta Phase Microsoft Accuses Google In the latest of battles among big tech, Microsoft has accused Google of running ‘shadow campaigns’ [.] The post Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins Beta Phase appeared first on ExchangeWire.com.

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The problem with ‘very’

Seth Godin

It’s a lazy amplifier. “Very” can modify almost any adjective, but it might not deliver our intended message. Putting it in front of a positive like “charming” or “kind” or “generous” can make it clear that we mean what we said, but more so. But, placed in front of a description of otherness, it can push the person we’re describing into a corner. “They have very pointy ears” or “They are very midwestern in their approa

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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New horizons for data-driven direct mail marketing

Martech

People may not need to actually lick stamps any more but they are still sending and receiving mail. Often they receive mail with joy. Consider how things have changed. “Thirty years ago, when you received an email you got excited. Your mailbox was just full of junk mail at the time.” That would be your physical mailbox, of course. “Now it’s kind of the opposite.

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How Kenvue Avoided $3 Million In Unnecessary Ad Verification Bills

AdExchanger

When advertisers see their ad verification partners blocking lots of impressions, they often think, “Okay, good – that’s proof the technology is working.” But negative blocking isn’t the healthiest – or the most efficient – way to approach brand safety, said Mark Proulx, global director of media quality and responsibility at Kenvue, the consumer health care company that […] The post How Kenvue Avoided $3 Million In Unnecessary Ad Verification Bills appeared first on AdExchanger.

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Brooklyn Magazine Relaunches As BKMag After BSE Global Acquisition

Adweek

The entertainment company BSE Global, which owns the Brooklyn Nets, New York Liberty, and Barclays Center, relaunched the independent publisher Brooklyn Magazine as BKMag on Monday after first acquiring the title in March.

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Inside Dow Jones’s AI governance strategy, with Ingrid Verschuren

Digiday

Subscribe: Apple Podcasts • Stitcher • Spotify If generative AI is meant to be more tool than threat to media companies, publishers will need to come up with systems governing their use of the technology. For Dow Jones, that responsibility falls to the company’s AI steering committee. “The function of this cross-functional steering committee is really to ensure that whatever we do with gen AI fits with our core principles,” Ingrid Verschuren, evp of data and AI and gm of Europe, Midd

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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The run-on sentence

Seth Godin

Periods were an extraordinary invention. It took thousands of years of writing before we settled on this simple convention. The most direct way to improve your writing is to make your sentences shorter. I was reading a magazine article yesterday and was rapidly losing interest. The topic appealed to me, but I couldn’t keep reading. Then I noticed that halfway through the first column, I was still on the same sentence.

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Why starting small with AI pilots before scaling is a mistake

Martech

Many organizations start small with AI pilots before scaling. But what if this cautious approach is slowing you down? Starting small might feel safe, but it can keep you from achieving your larger goals quickly and effectively. It’s not the best approach for proving the value of AI to senior leaders in your organization. Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face.

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The Culture Clash Underneath Creative Ad Tech

AdExchanger

To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization. The post The Culture Clash Underneath Creative Ad Tech appeared first on AdExchanger.

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Samantha Maltin Brings Her Blend of Storytelling From Sesame Street to St. Jude

Adweek

It was on her third visit to St. Jude Children's Research Hospital in Mempis, Tenn., that Samantha Maltin decided to take on the role of chief marketing and brand officer at the center's fundraising and research organization, the American Lebanese Syrian Associated Charities (ALSAC). The clincher was a picture that caught her eye in the.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.