Adweek
MARCH 17, 2025
South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. For many marketing professionals, it's a tentpole event on par with CES or Cannes Lions--but offering a different audience and focus. While CES showcases futuristic tech and serves as a.
Martech
MARCH 17, 2025
Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more doesn’t always mean better. In some cases, adding too much can backfire. This is the efficiency paradox: the tipping point at which more tools and tactics stop driving results and instead create friction, wasted effort and diminishing returns.
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Adweek
MARCH 14, 2025
The CEO of Brooklyn-based creative shop Madwell, Christopher Sojka, is lashing out against distressed employees--according to internal communications obtained by ADWEEK--for pushing back against the agency's in-office policies after not being paid in time, and for speaking to the press about the company's financial woes. The indie shop, which has serviced major brands including Verizon.
AdExchanger
MARCH 16, 2025
Over the last few months, the subject of principal media (PM), or principal-based buying, has entered the ad tech zeitgeist. Principal media is the process where media agencies purchase media in advance, in bulk, and then resell it to their clients, often at a price that is higher than they paid but lower than what […] The post Principal Media Has Potential, But Only With Strong Quality Controls appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Monsters
MARCH 17, 2025
Marketers face increasing challenges in determining which social narratives to engage with. Without staying ahead of these conversations, they risk irrelevance. Traditional data is backward-looking, analyzing content performance only after it has been tested against an algorithm, making it an inadequate tool for anticipating trends. The constant need to react to viral narratives leads to wasted budgets and reputational risks.
Seth Godin
MARCH 17, 2025
If you’ve ever caught a ball, you’re a physicist. You might not be trained in it, but your intuitive sense of where the ball is going to land requires having a theory about gravity. And if you’ve ever taken aspirin for a headache, you’ve articulated a theory about medicine. Studying physics is unlikely to make you a better baseball player, but understanding economics will probably make you a better investor.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MARCH 13, 2025
Capturing live sports is the white whale for CTV streamers. Live sports broadcasts rights are the surest bet for streamers to grab market share and to reach audiences that are watching TV at the same time, rather than binging hand-picked shows on demand. Not to mention, recent changes in the national sports zeitgeist like […] The post Streamers Tee Up New Ad Opportunities For Live Sports appeared first on AdExchanger.
Basis
MARCH 17, 2025
Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. The trend that started to show life two cycles ago is now a regular part of the media plan for candidates, campaigns, PACs, and other organizations looking to reach and influence voters. CTVs emergence as a political powerhouse has been developing steadily over the last four election cycles.
Seth Godin
MARCH 13, 2025
The phone book was a groundbreaking innovation. For the first time, you could actually look up the person you were seeking to reach. At about the same time, the department store arrived. You could actually have a shot at finding what you were hoping to buy. TV Guide was, at one time, the most valuable magazine in the US, worth more than any TV network.
Adweek
MARCH 17, 2025
PepsiCo may be looking to add to its growing portfolio of healthier brands, as sources with knowledge of the talks recently told Bloomberg the food and beverage giant is in advanced discussions to acquire Poppi for more than $1.5 billion, perhaps as early as this week. The move would give PepsiCo shelf space in the.
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Martech
MARCH 14, 2025
As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Martech whether you are selecting, implementing or managing these platforms gives you another way to lead in using customer data.
AdExchanger
MARCH 19, 2025
It took two bitter lawsuits and the airing of a lot of dirty laundry, but LG Ads is finally on track to go public by the end of Q2.And when it does, Ashish Chordia knows just whats hes gonna wear. A branded Alphonso t-shirt, which hes been saving for over a decade for that very […] The post Alphonsos Founders Win Their Three-Year Legal Battle Against LG Electronics And Prep For An IPO appeared first on AdExchanger.
Digiday
MARCH 16, 2025
By the looks of Targets latest earnings call, its ad business continues to be a bright spot for the retailer. Last year, Targets ad business raked in $649 million in revenue, up 25% from the $522 million it pulled in the year prior. But for all its growth, Target is the David to the Goliaths of Walmart and Amazon, whose ad businesses brought in $4.4 billion and $50 billion in 2024, respectively.
Seth Godin
MARCH 14, 2025
Novels, movies, even consulting, are based on a knock knock business model. Tom Cruise made a movie, and you need to buy a ticket to see it. Jane Collins is an engineering professional and you need to pay to get their insight about how to fix your bridge. This 300-page autobiography is worth your time to read. The publication or offering creates tension (there’s something here, you might want it) and the way to relieve the tension is for the person you’re reaching to buy access to it
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
MARCH 14, 2025
Sheila Shekar Pollak has joined hair care and color brand Madison Reed as chief marketing officer (CMO). Pollak was most recently chief brand experience officer at outdoor apparel and gear provider Orvis. Before she joined Orvis in 2022, she also held CMO roles at skincare brand Biossance and activewear business Athleta, spending nine-and-a-half years at.
Martech
MARCH 17, 2025
Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov. 1, 2024, and Dec. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). Adobe found this trend continued beyond the holiday season.
AdExchanger
MARCH 13, 2025
Increased AI usage carries with it some serious environmental implications. But the team at Scope3 believes that selective, strategic use of AI upfront can reduce emissions down the line, especially when it comes to notoriously inefficient sectors like ad tech. The post Scope3 Announces New AI Products To Reduce Ad Techs Growing Carbon Emissions Levels appeared first on AdExchanger.
Digiday
MARCH 13, 2025
Perhaps sensing the opportunity thats being created by agency holding companies getting bigger and broader and leaving mid-sized marketers to feel like theyre being overlooked another independent agency group is launching a new media agency extension. BarkleyOKRP, which has long handled some of its own media work but is primarily known for its creative chops, has launched media agency MissionOne Media.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MARCH 13, 2025
Is this a dystopian Netflix drama? No, its Mothers latest instalment of KFCs Believe in chicken campaign. Weve moved on from last years chicken worship; this time, KFCs cult followers venture into the woods and plunge into a shimmering lake of sacred gravy before making a climactic offering to a giant golden egg. An (oversized) … The post KFCs cultish believe campaign is back, and its weirder than ever first appeared on More About Advertising.
Adweek
MARCH 17, 2025
What if it was never going to last? More than three decades have passed since the first banner ad appeared on a website. Digital wasn't just a new frontier, it was a place that experienced stratospheric year-over-year growth--and the unspoken expectation was that growth would continue forever. That expectation makes sense when you consider how.
Martech
MARCH 13, 2025
Can you imagine an AI start-up saying no to money from investors? DeepSeek founder Liang Wenfeng is doing just that. According to The Wall Street Journal, In recent weeks, executives from Chinese technology companies including Tencent and Alibaba have met Liang to discuss potential cooperation, said people familiar with the companies. Those people said Liang didnt want to charge for DeepSeeks core AI models, which are currently free.
AdExchanger
MARCH 20, 2025
The IAB Tech Lab is having its Howard Beale moment with the web browsers. Were mad as hell, and were not going to take it anymore, said IAB Tech Lab CEO Tony Katsur. Through excessive limitations on data collection and monetization, the browsers have created a hostile environment for publishers to monetize in, he said. […] The post The IAB Tech Lab Is Launching A Server-Side Solution For Programmatic To Bypass Bossy Browsers appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Digiday
MARCH 16, 2025
BuzzFeed CEO Jonah Peretti said in an earnings call last week that the company was investing $10 million of resources into BF Island, a social platform BuzzFeed is building that will focus on user-generated content supported by AI technology. The project will begin private beta testing in Q2, and details remain slim. But Peretti said the goal is to convert 5% of BuzzFeeds audience of 34 million monthly users to join BF Island.
Ad Monsters
MARCH 19, 2025
Floor pricing in ad tech isnt as simple as it seems. Dive into why transparency around dynamic floors matters, whats driving SSP practices, and how publishers and buyers can reclaim clarity in the auction. Image credit @keithepetri It started with a tweet. Well, technically, it started on the Marketecture Live stage, when Sincera’s Co-founder, Mike OSullivan, made a point about how publishers should (and shouldnt) be handling floor pricing.
Adweek
MARCH 13, 2025
Publicis Media-owned agency Spark Foundry has nabbed two Omnicom Media Group (OMG) executives to join its investment practice. Kelly Metz, who left her role as chief investment officer at OMD last week, joins Spark Foundry as chief investment officer (CIO), tasked with defining and driving investment strategy across platforms and audiences. She joined Omnicom Media.
Martech
MARCH 19, 2025
Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you. As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data. Perhaps best of all, share of search is also a really good proxy for understanding your market share.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
AdExchanger
MARCH 20, 2025
Generative AI advocates hype the technologys ability to liberate workers from tedious tasks. As it turns out, that use case is well suited to the curation craze sweeping digital advertising. The process of setting up curated private marketplaces (PMPs) for bespoke audiences and vetting what inventory gets included can be incredibly time-consuming and tedious for […] The post How AI Helps GroupM Take The Tedium Out Of Curation appeared first on AdExchanger.
Digiday
MARCH 13, 2025
Today, Scope3 used its inaugural Landscape conference hosted in New York City to launch its new AI-powered agentic advertising platform and a host of partnership announcements. Scope3 CEO Brian OKelley widely regarded as a godfather in the space and partners hope the initiative will help light a touchpaper that will upend the status quo in ad tech.
Rob Campbell
MARCH 17, 2025
One of the things I have loved about living in so many countries is that I’ve been able to see and experience different ways of living. I don’t just mean from an economic perspective, but in terms of what a country or city values and how it expresses and encourages that through its architecture, planning, facilities and people. However, over the decades – as economies have grown – more and more of the individual spirit and character of cities has been replaced with identi
Adweek
MARCH 14, 2025
Most every self-respecting Hollywood action flick contains the following scene: a few grizzled cops walk directly toward the camera--in dramatic slow motion--while the background lights up with explosions and fireballs. It's a trope for a reason.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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