Adweek
NOVEMBER 19, 2024
As normalcy returns to the news networks after an intense campaign and election period, viewer engagement and interest is proving ho-hum. All three evening newscasts delivered mixed results for the week of Nov. 11.
AdExchanger
NOVEMBER 19, 2024
Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. OpenX was also listed as a challenger alongside Google. […] The post Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really) appeared first on AdExchanger.
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Adweek
NOVEMBER 18, 2024
The artificial intelligence firm OpenAI is paying the digital media company Dotdash Meredith a minimum of around $16 million per year to license its content, according to public financial documents from IAC, the parent company of Dotdash Meredith. The figure is a minimum because it only reflects the "fixed" component of the payment and not.
Exchange Wire
NOVEMBER 19, 2024
Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, partnered with premier advertising agency Dentsu Japan International Brands* (DJIB) to conduct a study to assess and understand the reality of digital attention in the Japanese [.] The post The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry Standards appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
NOVEMBER 19, 2024
It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this oversimplification ignores the significant distinctions between the two disciplines. Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns.
Ad Monsters
NOVEMBER 14, 2024
Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. The AI race is sticky and has hurdles that could trip even the most seasoned publisher. Despite regulatory and ethical hurdles, many publishers still see the tech as essential for crossing the finish line.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
NOVEMBER 19, 2024
In a significant move to revolutionise podcast discovery, NumberEight, the trailblazing ID-less data platform, alongside Barometer, a leader in brand suitability and AI-powered, omnichannel, contextual analysis, proudly announce their strategic partnership. This alliance aims to overhaul the podcast advertising landscape [.] The post NumberEight Partners with Barometer to Empower Data-Driven Podcast Advertising appeared first on ExchangeWire.com.
Martech
NOVEMBER 19, 2024
Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. When your CRM (in this case we’re using HubSpot as the CRM platform) and LinkedIn are working together, you’ll achieve those outcomes.
Seth Godin
NOVEMBER 19, 2024
Who is “I” and how does that “I” have the power to change the mind in question? What actually happens is this: A person cares enough to have experiences Those experiences change the way that person sees the world After that, the “I” takes credit for it If you are brave enough to have your mind changed, experience can do that.
Adweek
NOVEMBER 14, 2024
X's former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lions Gate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before. From January to September 2024, media intelligence platform Media Radar found that these brands collectively spent less than $3.3 million on X. This is.
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AdExchanger
NOVEMBER 17, 2024
The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card. And the first paragraph is a doozy. “Don’t judge a book by its cover – how a technology is named doesn’t tell you how it is used. This is the case […] The post The FTC Thinks Data Clean Rooms May Have A Few Dusty Corners appeared first on AdExchanger.
Exchange Wire
NOVEMBER 13, 2024
News in brief: CMA demands revised Privacy Sandbox commitments from Google; MediaSense acquires R3 Media; and Azerion snaps up Goldbach Austria GmbH CMA demands revised Privacy Sandbox commitments from Google The UK Competition and Markets Authority (CMA) has issued its latest report [.] The post Digest: CMA Releases Updated Privacy Sandbox Report; MediaSense Acquires R3 appeared first on ExchangeWire.com.
Martech
NOVEMBER 13, 2024
The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions.
Seth Godin
NOVEMBER 15, 2024
Facts are important, but facts don’t create learning. Stories do. A story fits into (and changes) our understanding of the world. Good teachers are storytellers, and storytellers are teachers. Notes, then, aren’t recitations of facts. They’re story prompts. A good note reminds you of a story that you already understand.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Adweek
NOVEMBER 14, 2024
Friday, Nov. 8 Fox News more than tripled CNN and MSNBC's combined audiences among primetime total viewers and as well as the Adults 25-54 primetime demo. MSNBC also experienced a steep drop in the demo in both primetime and total day, finishing behind CNN. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 329| CNN: 81.
AdExchanger
NOVEMBER 17, 2024
Reflection a couple of weeks after election day is inevitable. But planning for what’s next is where the real impact lies. Political ad strategies evolved quickly this year, as campaigns moved beyond exclusivity, focusing on flexibility and reach. Here’s what this cycle taught us and how it will guide our business in the medium term. […] The post Politics Have Changed.
VideoWeek
NOVEMBER 14, 2024
ProSiebenSat.1 is pursuing the sale of some of its non-TV assets, months after voting against the move under a proposal brought by its main shareholder, MediaForEurope (MFE). The announcement came as part of ProSieben’s nine-month results, which saw Group revenues increase by 3 percent year-on-year, despite a weaker third quarter where revenues declined by 1 percent YoY.
Martech
NOVEMBER 13, 2024
The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying and engaging B2B buyers. DemandScience, which was founded in 2012, is a data aggregator that helps B2B companies identify and engage with potential buyers.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Badger
NOVEMBER 14, 2024
Are you planning to create a registry for an upcoming event? Amazon Registry makes it simple and convenient to manage. Read More Best Amazon Registry Tips for Every Occasion The post Best Amazon Registry Tips for Every Occasion appeared first on Ad Badger.
Adweek
NOVEMBER 19, 2024
Independent media agency Wpromote has hired Andrea Bendzick as CEO, the agency shared exclusively with ADWEEK. She succeeds Wpromote founder Mike Mothner, who will remain on the agency's board of directors. The choice continues the performance agency's strategy of leaning on Silicon Valley for new hires.
AdExchanger
NOVEMBER 17, 2024
What will it take for advertisers to actually buy campaigns based on attention metrics? That was the question at the heart of Adelaide’s Business of Attention event in New York City last Tuesday. Stakeholders from across the ecosystem gathered to discuss whether attention can become a programmatic currency, why standardization would be necessary to make […] The post Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs appeared first on AdExchang
Exchange Wire
NOVEMBER 15, 2024
This week on The Stack: M&A takes off; Google, Meta and Apple privacy woes; Today’s MadTech Daily It's been a big week for ad tech M&A, with Viant acquiring IRIS.TV, Alliant being sold to Inverness Graham, MediaSense buying R3 and Azerion [.] The post The Stack: Ad Tech M&A is Back appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
NOVEMBER 15, 2024
A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. How you have time to read this is beyond me, but yay you for taking a few minutes to expand your horizons. If you’re feeling overwhelmed with everything, I get it.
Ad Badger
NOVEMBER 15, 2024
SUBSCRIBE In this episode, Michael teams up with Amazon PPC expert Blair Forrest to tackle one of the biggest challenges. Read More Amazon Inbound Placement Fees Explained: Strategies to Keep Your Costs Down [The PPC Den Podcast] The post Amazon Inbound Placement Fees Explained: Strategies to Keep Your Costs Down [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
NOVEMBER 19, 2024
Think you know what online shoppers want? Think again. Some current ecommerce trends challenge gender and age group stereotypes, a new report from Gale's commerce team found. The survey showed that men make more impulse buys online than women, and that younger consumers like seeing personalized ads in multiple places. Still, there are clear trends.
AdExchanger
NOVEMBER 13, 2024
The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some marketers about the future or scope of their roles. A 2023 Forrester Research report predicted that 33,000 agency jobs could be replaced by automation by 2030, with up to one-third of those directly attributable to […] The post Why Traders Are (Still) The Future Of Programmatic In An AI-Driven World appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Seth Godin
NOVEMBER 16, 2024
Well, not always. That’s why it’s so important. We don’t expect an actor to tell the truth. That’s their job. Musicians and other performers are playing a role. And social niceties encourage us to put on a smile and share appreciation, even in situations where it might not be fully honest. On the other hand, organizations like the SEC insist that a CEO actually say true things. “Just kidding” is hard to rely on when making investment decisions.
Martech
NOVEMBER 13, 2024
Last month, I took my first ride in a Waymo — a fully autonomous trip through the streets of San Francisco. As I stepped out, two other people who had just completed their first ride exchanged amazed looks with me. We shared a mix of awe and disbelief, marveling that a car could navigate city streets entirely on its own. One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention.
Exchange Wire
NOVEMBER 14, 2024
Equativ, the leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution. This development is part of a wider initiative to facilitate the integration of identifiers from various providers, offering advertisers a wider choice [.] The post Equativ Strengthens its Cookieless Solutions by Integrating First-id into its Curation Marketplace EBC appeared first on ExchangeWire.com.
Adweek
NOVEMBER 18, 2024
Perplexity has unveiled its AI-driven ecommerce feature, 'Buy with Pro,' for its U.S. Pro users. Previously dubbed 'Pro Shop,' consumers can now purchase items directly from Perplexity's app. Perplexity is incentivizing people to shop by offering free shipping. Once a product is selected, users only need to enter their billing and shipping details to complete.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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