Trending Articles

article thumbnail

5 Questions For… Will Cain

Adweek

Meet the new kid on the 4 p.m. block. On Jan. 21, The Will Cain Show replaced Your World with Neil Cavuto on weekday afternoons and the Fox News ratings machine barely missed a beat. The newscast's premiere episode attracted 3.5 million total viewers and 451,000 viewers among the Adults 25-54 set. That gives the.

320
320
article thumbnail

IAB Tech Lab Has A Fix For Mislabeled Instream Video – But Ad Tech Isn’t Ready To Change

AdExchanger

Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Labs video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the top 10 DSPs hadnt as of August, according to a Jounce Media report, and its unclear what their current status is. Jounce […] The post IAB Tech Lab Has A Fix For Mislabeled Instream Video But Ad Tech Isnt Ready To Change appeared first on AdExchanger.

Ad Tech 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

CNN Revamps Weekday Programming Schedule Amidst Layoffs

Adweek

It's been a busy day for CNN. On Thursday morning, the network announced a 6% reduction in staff as part of a larger pivot away from its linear business to digital platforms. CNN followed that news with a revised weekday schedule for its domestic linear product that sees prominent anchors taking on new assignments--and time.

328
328
article thumbnail

TikTok On The Clock

AdExchanger

TikTok was granted a 75-day stay of execution this week. We discuss whats next for the social media platform, why it was classified as a threat to national security and how advertisers are responding. The post TikTok On The Clock appeared first on AdExchanger.

Media 118
article thumbnail

5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

article thumbnail

How to use modern language models for enhanced sentiment analysis

Martech

Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left us with shallow insights and oversimplified charts. With the rise of advanced language models, it’s time to break free from these limitations and revolutionize how we understand customer sentiment uncovering the context, emotion and intent that drive opinions.

MarTech 109
article thumbnail

Honesty about better

Seth Godin

“I don’t want to learn to be better,” is something we rarely admit. We don’t say: I don’t want to learn statistics, even though it will dramatically improve my decision making. I don’t want to learn a new programming language, even though it will get me a better job. I don’t want to learn methods for creativity, strategy or marketing, even though they will help me get unstuck.

Marketing 109

More Trending

article thumbnail

Marketing automation vendor Act-On acquired for $53 million

Martech

Marketing automation provider Act-On, one the early players in the SaaS martech space, was acquired Thursday by Banzai. Banzai is paying $53.2 million for Act-On, with $20 million in cash and the remainder in stocks and warrants. Banzai became a special purpose acquisition company (SPAC) in December 2023 and offers a collection of marketing tools, including Curate, which uses AI to create newsletters, webinar platform Demio and Reach, which deploys multichannel outbound campaigns.

Marketing 116
article thumbnail

A beginner’s guide to footfall attribution: the basics

illumin

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. Forrester predicts that $28.7 trillion USD of global retail sales will still occur offline in 2028. Footfall attribution is the method used to track and analyze the relationship between online ads, digital campaigns, and the number of people visiting physical stores, helping businesses figure out how their marketing efforts drive customers into their locat

Retail 87
article thumbnail

The weird arithmetic of coordinated action

Seth Godin

Twenty handwritten letters received by someone in power are worth a hundred times as much as two letters. And when that becomes a hundred different personal letters, increasing in volume, from different people, delivered to an organization every week for a year… it’s worth a million times as many as just twenty.

91
article thumbnail

How Newsweek, Nearing Nine-Digit Revenues, Engineered an Unlikely Turnaround

Adweek

The general interest publisher Newsweek, which turns 93 years old next month, generated $90 million in revenue at a profit margin of 20% last year, the clearest evidence yet of the commercial turnaround afoot at one of the most historic news organizations in the U.S. The 2024 revenue alone more than quadruples the sales Newsweek.

Media 317
article thumbnail

Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

article thumbnail

Atmosphere TV Is Capitalizing On The “Sorta CTV” Trend

AdExchanger

In light of T-Mobiles plans to buy Vistar Media, Atmosphere TVs business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards. The post Atmosphere TV Is Capitalizing On The Sorta CTV Trend appeared first on AdExchanger.

Media 104
article thumbnail

Why smart marketers should front-load spending in 2025

Martech

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs some things are new, but many of them are things we’ve been predicting for years. As I said in my earlier post here on MarTech, I’m not a predictions guy.

Marketing 105
article thumbnail

2025 Advertising Trends: The End of Irrelevant Ads and the Rise of In-Store Media

Ad Monsters

A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. This disconnect even extends to premium advertising spots like the Super Bowl. Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases.

Media 83
article thumbnail

How Jessica Chan, Perplexity’s one-person team tasked with building relationships with publishers, gets it done

Digiday

Jessica Chan is a one-woman team at Perplexity with quite the task at hand: convince publishers that Perplexity has something to offer them, at a time when media companies are increasingly seeking litigation against AI tech companies for copyright infringement. Its quite the feat for one person. But after speaking with her boss, former colleagues and publishing executives, it seems that Chan is poised to lure publishers in, given her experience and the hard and soft skills she’s developed

Media 87
article thumbnail

10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

article thumbnail

Tubi Follows Viral Super Bowl Ad With New Character in ‘Emotional’ Big Game Spot

Adweek

In 2023, Tubi took over the Super Bowl with a prank ad that had people questioning whether their Big Game feeds had gone down. Now, the Fox-owned ad-supported streamer is following that up by giving birth to an all-new character for Super Bowl 59. In the AVOD platform's new 10-second teaser, a woman gets an.

316
316
article thumbnail

If You’re A Publisher And You Don’t Know What A UOOM Is, Then Read This

AdExchanger

Anyone with a predilection for breakfast food, tube-shaped instruments and respectful data collection practices is gonna have a great Jan. 28. Because Jan. 28 is National Blueberry Pancake Day, National Kazoo Day and, of course, Data Privacy Day, an annual holiday of sorts to raise awareness about the importance of data protection, privacy and cybersecurity. […] The post If Youre A Publisher And You Dont Know What A UOOM Is, Then Read This appeared first on AdExchanger.

Food 109
article thumbnail

What can marketers learn from the Savannah Bananas?

Martech

Its not easy to describe the Savannah Bananas to someone who hasnt witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. The Bananas play a game they call Banana Ball, which resembles baseball in many ways, but with shorter games, 11 rules you won’t find in baseball and more than a hint of vaudeville thrown in for good measure.

Marketing 113
article thumbnail

Breaking Down FAST With TMB: Growth, Trends, and the Future of Free TV

Ad Monsters

FAST channels are booming, with viewership up 55% as consumers seek free, high-quality content. TMBs Jill Goldfarb shares insights on growth, content strategies, and ad innovations driving this shift. The FAST market is experiencing remarkable growth, with consumers increasingly turning to these channels as a cost-effective alternative to traditional cable and paid streaming services.

article thumbnail

Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

article thumbnail

WTF are AI agents?

Digiday

Chatter about AI agents is suddenly everywhere from Silicon Valley to the ski slopes of Davos but just how will they impact Madison Avenue? Just yesterday, OpenAI previewed its new “Operator” AI agent tool to help users with web-based tasks like booking travel, making restaurant reservations and buying groceries. Early brand partners across e-commerce and travel include eBay, Etsy, Uber, Instacart, Reuters, AP, Priceline, Target and StubHub.

Media 94
article thumbnail

Coffee Mate Super Bowl Ad Teaser Proves Shania Twain Is Still the One

Adweek

Coffee Mate is launching its first Super Bowl ad, and it's tapped a musical icon that's sure to impress you. much. Today, the Nestle-owned, non-dairy creamer brand announced that Shania Twain is the voice behind the brand's "Foam Diva" commercial, which was produced by Wieden+Kennedy New York for Super Bowl 59. Twain confirmed the news.

article thumbnail

What Even Is Madison Avenue?; Next Up: Airport RMNs

AdExchanger

Kimberly-Clark didnt hire a new CMO, and it doesnt intend to. Plus, now airport bookstores are also ad networks. The post What Even Is Madison Avenue?; Next Up: Airport RMNs appeared first on AdExchanger.

article thumbnail

10 martech predictions of what won’t happen in 2025

Martech

Every year, the martech world is flooded with bold predictions about whats next. But lets face it: some of those predictions are never going to happen. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. 1. Martech becomes less expensive In most areas of technology, devices get smaller and cheaper every day, but martech software keeps getting more cumbersome and expensive.

MarTech 102
article thumbnail

Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

article thumbnail

Analysis = Facts + Interpretation

Seth Godin

If you fail to show us the facts, it’s difficult to accept your analysis. While it’s tempting to simply share an interpretation of what’s happening, credibility and persuasion are based on showing your work.

75
article thumbnail

Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures

Digiday

The cloud of TikTok’s uncertain future is still lingering. Some marketers are forging ahead on TikTok creator campaigns after its brief shutdown this month, albeit warily, given the apps unclear future. Others are maintaining their strategies as if a ban is still in effect and limiting their long-term campaigns as they consider the various twists and turns happening around the ByteDance-owned platform.

article thumbnail

NBC News Cuts 40 Employees as Part of Strategy Realignment

Adweek

TVNewser has confirmed that NBC News trimmed its staff count on Thursday, laying off around 40 people across various departments. According to sources, these cuts affect close to 3% of its 1,500-employee headcount. NBC News also has 50 open positions and is looking to add more than a dozen new positions in the coming weeks.

312
312
article thumbnail

‘Until the Wheels Fall Off:’ How Buyers Are Rethinking Their Relationship With TikTok

AdExchanger

For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: Business as usual, except not really. The post Until the Wheels Fall Off: How Buyers Are Rethinking Their Relationship With TikTok appeared first on AdExchanger.

Agency 105
article thumbnail

Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

article thumbnail

HubSpot’s SEO collapse: What went wrong and why?

Martech

Hubspots SEO strategy is the talk of the SEO world today. Why? Just look at this image: Organic traffic appears to have declined sharply, dropping from 13.5 million in November to 8.6 million in December, according to Semrush ( disclosure: Search Engine Land is a Semrush company ). HubSpots blog seems to have taken most of the impact. It may be that Google wants to stop rewarding websites that publish content outside their area of expertise that lack depth and topical authority on.

SEO 98
article thumbnail

Why Curating Diverse-Owned Media is Good Business for Agencies—And How to Get It Right

Basis

The questions of whether, why, and how to invest in diverse-owned media and partnerships may appear complex in todays industry environment. However, at their core, they remain quite simple. On the complex side, sentiments around brand diversity, equity, and inclusion (DEI) programs have fluctuated in recent years, from brands going all-in in 2020 to a recent string of reductions and cuts.

Agency 69
article thumbnail

Creators are split on whether to keep using TikTok’s editing app CapCut post-shutdown

Digiday

When TikTok went down over the weekend, so did its sister app CapCut revealing how content creators across platforms have become reliant on ByteDance’s software to edit their videos. Following CapCut’s return, creators are divided on whether to continue using the app or explore alternatives before it potentially goes away for good. Pro wrestling YouTuber and Twitch streamer MinniePortable believes CapCut is one of the best available video editing options for content creators, paying

Media 77
article thumbnail

Meta’s Threads Starts Showing Ads as It Hits 300 Million Active Users

Adweek

Meta's challenger to X, Threads, is finally introducing ads in its mobile app in the U.S and Japan, marking a key step in its push to monetize its platform. Starting today, a small group of advertisers will begin testing ads in the Threads feed, with a broader rollout expected in the coming months, according to.

article thumbnail

Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.