Trending Articles

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Tubi Follows Viral Super Bowl Ad With New Character in ‘Emotional’ Big Game Spot

Adweek

In 2023, Tubi took over the Super Bowl with a prank ad that had people questioning whether their Big Game feeds had gone down. Now, the Fox-owned ad-supported streamer is following that up by giving birth to an all-new character for Super Bowl 59. In the AVOD platform's new 10-second teaser, a woman gets an.

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Chris Penn talks DeepSeek and its big impact on marketers

Martech

I interviewed TrustInsight’s Chris Penn last Friday, and he told me how DeepSeek was going to kick over the apple cart of big tech in general and marketing in particular. Email: Business email address Sign me up! Processing. See terms. The post Chris Penn talks DeepSeek and its big impact on marketers appeared first on MarTech.

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5 Questions For… Will Cain

Adweek

Meet the new kid on the 4 p.m. block. On Jan. 21, The Will Cain Show replaced Your World with Neil Cavuto on weekday afternoons and the Fox News ratings machine barely missed a beat. The newscast's premiere episode attracted 3.5 million total viewers and 451,000 viewers among the Adults 25-54 set. That gives the.

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IAB Tech Lab Has A Fix For Mislabeled Instream Video – But Ad Tech Isn’t Ready To Change

AdExchanger

Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Labs video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the top 10 DSPs hadnt as of August, according to a Jounce Media report, and its unclear what their current status is. Jounce […] The post IAB Tech Lab Has A Fix For Mislabeled Instream Video But Ad Tech Isnt Ready To Change appeared first on AdExchanger.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Why smart marketers should front-load spending in 2025

Martech

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs some things are new, but many of them are things we’ve been predicting for years. As I said in my earlier post here on MarTech, I’m not a predictions guy.

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Filling the Cart: The Product Listing Ad updates you need

IAB Tech Lab

The Product Listing Ad extension in OpenRTB was finalized in January 2025 by IAB Tech Lab. The post Filling the Cart: The Product Listing Ad updates you need appeared first on IAB Tech Lab.

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If You’re A Publisher And You Don’t Know What A UOOM Is, Then Read This

AdExchanger

Anyone with a predilection for breakfast food, tube-shaped instruments and respectful data collection practices is gonna have a great Jan. 28. Because Jan. 28 is National Blueberry Pancake Day, National Kazoo Day and, of course, Data Privacy Day, an annual holiday of sorts to raise awareness about the importance of data protection, privacy and cybersecurity. […] The post If Youre A Publisher And You Dont Know What A UOOM Is, Then Read This appeared first on AdExchanger.

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How to use modern language models for enhanced sentiment analysis

Martech

Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left us with shallow insights and oversimplified charts. With the rise of advanced language models, it’s time to break free from these limitations and revolutionize how we understand customer sentiment uncovering the context, emotion and intent that drive opinions.

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2025 Advertising Trends: The End of Irrelevant Ads and the Rise of In-Store Media

Ad Monsters

A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. This disconnect even extends to premium advertising spots like the Super Bowl. Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases.

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How Jessica Chan, Perplexity’s one-person team tasked with building relationships with publishers, gets it done

Digiday

Jessica Chan is a one-woman team at Perplexity with quite the task at hand: convince publishers that Perplexity has something to offer them, at a time when media companies are increasingly seeking litigation against AI tech companies for copyright infringement. Its quite the feat for one person. But after speaking with her boss, former colleagues and publishing executives, it seems that Chan is poised to lure publishers in, given her experience and the hard and soft skills she’s developed

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Coffee Mate Super Bowl Ad Teaser Proves Shania Twain Is Still the One

Adweek

Coffee Mate is launching its first Super Bowl ad, and it's tapped a musical icon that's sure to impress you. much. Today, the Nestle-owned, non-dairy creamer brand announced that Shania Twain is the voice behind the brand's "Foam Diva" commercial, which was produced by Wieden+Kennedy New York for Super Bowl 59. Twain confirmed the news.

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‘Until the Wheels Fall Off:’ How Buyers Are Rethinking Their Relationship With TikTok

AdExchanger

For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: Business as usual, except not really. The post Until the Wheels Fall Off: How Buyers Are Rethinking Their Relationship With TikTok appeared first on AdExchanger.

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Marketing automation vendor Act-On acquired for $53 million

Martech

Marketing automation provider Act-On, one the early players in the SaaS martech space, was acquired Thursday by Banzai. Banzai is paying $53.2 million for Act-On, with $20 million in cash and the remainder in stocks and warrants. Banzai became a special purpose acquisition company (SPAC) in December 2023 and offers a collection of marketing tools, including Curate, which uses AI to create newsletters, webinar platform Demio and Reach, which deploys multichannel outbound campaigns.

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Analysis = Facts + Interpretation

Seth Godin

If you fail to show us the facts, it’s difficult to accept your analysis. While it’s tempting to simply share an interpretation of what’s happening, credibility and persuasion are based on showing your work.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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The TikTok ban is reshaping creator recruitment and agency best practices on social media

Digiday

While TikToks status in the U.S. still hangs in the balance, agencies are already shifting the way they recruit creators and develop strategies for their creator campaigns moving forward. Now even as marketers warily resume their influencer marketing spending , agencies feel pressured to put more emphasis on creators’ multi-platform presence and flexibility in their advertiser contracts.

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NBC News Cuts 40 Employees as Part of Strategy Realignment

Adweek

TVNewser has confirmed that NBC News trimmed its staff count on Thursday, laying off around 40 people across various departments. According to sources, these cuts affect close to 3% of its 1,500-employee headcount. NBC News also has 50 open positions and is looking to add more than a dozen new positions in the coming weeks.

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‘Until The Wheels Fall Off:’ How Buyers Are Rethinking Their Relationship With TikTok

AdExchanger

For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: Business as usual, except not really. The post Until The Wheels Fall Off: How Buyers Are Rethinking Their Relationship With TikTok appeared first on AdExchanger.

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4 Lessons That Will Help You Build Your Career Rather Than Someone Else’s. [Or Said Another Way: How To Not Be A Muppet]

Rob Campbell

Every new year, people tend to re-evaluate their plans and ambitions. What they’re doing. What they want to do. How they can achieve it. How they can stop doing what they don’t want to do. So given it’s still – just – the first month of 2025, I thought I’d try and help by offering some advice that may or may not be of use to anyone evaluating where they are or where they’re going in their career.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space

Digiday

For all the dollars advertisers have been shoveling into retail media networks, marketers are starting to scrutinize the industry’s latest shiny object a bit harder. The pitch of RMNs was their first-party data and the potential to truly track sales. Marketers, however, are still looking for the retailers to make good on that promise. This year, expect more emphasis on measurement with advertisers prioritizing incrementality metrics as opposed to return on ad spend, or ROAS, which has trad

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Meta’s Threads Starts Showing Ads as It Hits 300 Million Active Users

Adweek

Meta's challenger to X, Threads, is finally introducing ads in its mobile app in the U.S and Japan, marking a key step in its push to monetize its platform. Starting today, a small group of advertisers will begin testing ads in the Threads feed, with a broader rollout expected in the coming months, according to.

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Why – And What – Marketers Need To Know About AI Agents

AdExchanger

Who would you hire if you were picking your marketing team from scratch? Team members that carefully strategize their work ahead of time, proactively collaborate and know when to look for external help to achieve the objective, with the right level of autonomy? If this sounds good, then you will love AI agents. And they […] The post Why And What Marketers Need To Know About AI Agents appeared first on AdExchanger.

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FTC’s COPPA Rule Update – What Publishers Need to Know

Ad Monsters

The FTC’s COPPA overhaul introduces stricter data privacy rules for kids, requiring opt-in consent for targeted ads and redefining personal information. Publishers face challengesand opportunitiesin adapting to the new regulations. The FTC has finalized significant updates to the Childrens Online Privacy Protection Act (COPPA) Rule , marking the first drastic overhaul since 2013.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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Is your marketing team AI-ready? 8 steps to strategic AI adoption

Martech

AI is reshaping marketing, but jumping on every new tool isnt the path to success. True AI readiness comes from a strategic approach assessing your tech stack, identifying real opportunities and preparing your team to integrate AI effectively. Heres how to adopt AI with purpose and impact. A strategic approach to AI adoption Marketers are eager to use AI for efficiency and value.

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A deep(er) dive into DeepSeek’s privacy policies 

Digiday

Despite the market disruption wrought by the technical feats of China-based DeepSeeks new R1 large language model, privacy experts warn companies shouldnt be too quick to dive in head-first. However, market opinion is split already. Some privacy experts, marketers and tech execs are advocating for more testing and better guardrails before companies adopt DeepSeek’s latest AI model.

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TikTok’s Resurrection Sparks Legal Uncertainty for Global Brands

Adweek

TikTok is back online after a half-day outage on Jan. 19, but its reinstatement has left global brands in legal limbo. As companies reassess their TikTok strategies, concerns are mounting over whether U.S.-based entities can legally manage international brand accounts--creating fresh uncertainty in the wake of the Supreme Court's divest-or-ban law. At advertising agency Pereira.

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Threads, Meet Ads; Everyone, Meet Edits

AdExchanger

At long last, brands on Threads can buy ads. Plus, Meta is also trying to copy-and-paste an alternative to CapCut. The post Threads, Meet Ads; Everyone, Meet Edits appeared first on AdExchanger.

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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

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News Needs Swagger—Will Advertisers Pay Up?

Ad Monsters

The ad industry talks a big game about supporting journalism. Still, at IAB ALMs “Spotlight on News” panel, media leaders laid out the real barriersbrand safety fears, an outdated approach to metrics, and a lack of swagger. With AI misinformation rising and brand safety concerns increasing on social platforms, will advertisers finally invest in trusted news sources?

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Omnicom/IPG merger: key client Geico weighs its options

More About Advertising

When the impending Omnicom/IPG merger was announced Omnicom CEO John Wren remarked that, these days, client conflict isn’t the determining issue for clients it used to be. Adland’s version of Chinese Walls no doubt. But is that really the case? US insurer Geico, one of IPG’s biggest accounts reportedly, is reviewing from IPG’s The Martin … The post Omnicom/IPG merger: key client Geico weighs its options first appeared on More About Advertising.

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Media Buying Briefing: Innovations in audio investment and activation may rejuvenate a moribund sector

Digiday

The world of audio hasnt exactly been a hotbed of innovation and wild growth, despite the ubiquity of streaming audio and podcasting two areas that have enjoyed a steady climb in ad revenue since the pandemic. Terrestrial radio represents the audio equivalent of linear TV in its slow backward roll in ad-revenue generation, despite surprisingly consistent audience numbers over the years.

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Cheetos Designs a Font With ‘The Other Hand’ and It’s a Cheesy Disaster

Adweek

Statistic of the day: 99% of people eat Cheetos with their dominant hand, coating it with a sticky dust known affectionately as Cheetle and rendering it useless for everyday activity. If the snacker is not ambidextrous, hijinks can ensue. That's the Cheetos mythology, anyway, and it's more anecdotal than data-based, truth be told. But the.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.