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Tubi Follows Viral Super Bowl Ad With New Character in ‘Emotional’ Big Game Spot

Adweek

In 2023, Tubi took over the Super Bowl with a prank ad that had people questioning whether their Big Game feeds had gone down. Now, the Fox-owned ad-supported streamer is following that up by giving birth to an all-new character for Super Bowl 59. In the AVOD platform's new 10-second teaser, a woman gets an.

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IAB Tech Lab Has A Fix For Mislabeled Instream Video – But Ad Tech Isn’t Ready To Change

AdExchanger

Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Labs video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the top 10 DSPs hadnt as of August, according to a Jounce Media report, and its unclear what their current status is. Jounce […] The post IAB Tech Lab Has A Fix For Mislabeled Instream Video But Ad Tech Isnt Ready To Change appeared first on AdExchanger.

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How soft skills solve marketing’s biggest challenges

Martech

Marketing teams are facing a growing challenge: despite being packed with talented experts who excel at hard skills like data analysis and campaign management, they’re struggling to stay competitive. The problem isnt a lack of technical know-how its the absence of key human-centric skills like adaptability, emotional intelligence and collaboration.

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How Jessica Chan, Perplexity’s one-person team tasked with building relationships with publishers, gets it done

Digiday

Jessica Chan is a one-woman team at Perplexity with quite the task at hand: convince publishers that Perplexity has something to offer them, at a time when media companies are increasingly seeking litigation against AI tech companies for copyright infringement. Its quite the feat for one person. But after speaking with her boss, former colleagues and publishing executives, it seems that Chan is poised to lure publishers in, given her experience and the hard and soft skills she’s developed

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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FTC’s COPPA Rule Update – What Publishers Need to Know

Ad Monsters

The FTC’s COPPA overhaul introduces stricter data privacy rules for kids, requiring opt-in consent for targeted ads and redefining personal information. Publishers face challengesand opportunitiesin adapting to the new regulations. The FTC has finalized significant updates to the Childrens Online Privacy Protection Act (COPPA) Rule , marking the first drastic overhaul since 2013.

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5 Questions For… Will Cain

Adweek

Meet the new kid on the 4 p.m. block. On Jan. 21, The Will Cain Show replaced Your World with Neil Cavuto on weekday afternoons and the Fox News ratings machine barely missed a beat. The newscast's premiere episode attracted 3.5 million total viewers and 451,000 viewers among the Adults 25-54 set. That gives the.

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Chris Penn talks DeepSeek and its big impact on marketers

Martech

I interviewed TrustInsight’s Chris Penn last Friday, and he told me how DeepSeek was going to kick over the apple cart of big tech in general and marketing in particular. Email: Business email address Sign me up! Processing. See terms. The post Chris Penn talks DeepSeek and its big impact on marketers appeared first on MarTech.

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Analysis = Facts + Interpretation

Seth Godin

If you fail to show us the facts, it’s difficult to accept your analysis. While it’s tempting to simply share an interpretation of what’s happening, credibility and persuasion are based on showing your work.

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The TikTok ban is reshaping creator recruitment and agency best practices on social media

Digiday

While TikToks status in the U.S. still hangs in the balance, agencies are already shifting the way they recruit creators and develop strategies for their creator campaigns moving forward. Now even as marketers warily resume their influencer marketing spending , agencies feel pressured to put more emphasis on creators’ multi-platform presence and flexibility in their advertiser contracts.

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Coffee Mate Super Bowl Ad Teaser Proves Shania Twain Is Still the One

Adweek

Coffee Mate is launching its first Super Bowl ad, and it's tapped a musical icon that's sure to impress you. much. Today, the Nestle-owned, non-dairy creamer brand announced that Shania Twain is the voice behind the brand's "Foam Diva" commercial, which was produced by Wieden+Kennedy New York for Super Bowl 59. Twain confirmed the news.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Strategus Secures New Majority Private Equity Investment For Its Managed CTV Services

AdExchanger

There are a lot more self-serve CTV buying options out there than there used to be, but that doesnt mean managed service providers are going away. The post Strategus Secures New Majority Private Equity Investment For Its Managed CTV Services appeared first on AdExchanger.

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Your 4-step guide to local marketing success

Martech

Location-based marketing campaigns target consumers where they are and build community awareness and engagement. This sounds straightforward enough. However, there are several tricky aspects to navigating the local media landscape. These include understanding communities unique challenges, adapting to local emerging trends and applying that knowledge to your strategy.

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News Needs Swagger—Will Advertisers Pay Up?

Ad Monsters

The ad industry talks a big game about supporting journalism. Still, at IAB ALMs “Spotlight on News” panel, media leaders laid out the real barriersbrand safety fears, an outdated approach to metrics, and a lack of swagger. With AI misinformation rising and brand safety concerns increasing on social platforms, will advertisers finally invest in trusted news sources?

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ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space

Digiday

For all the dollars advertisers have been shoveling into retail media networks, marketers are starting to scrutinize the industry’s latest shiny object a bit harder. The pitch of RMNs was their first-party data and the potential to truly track sales. Marketers, however, are still looking for the retailers to make good on that promise. This year, expect more emphasis on measurement with advertisers prioritizing incrementality metrics as opposed to return on ad spend, or ROAS, which has trad

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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The Dispatch Is Staffing Up and Pitching ‘Sane Conservatism’ 

Adweek

The conservative news publisher The Dispatch, which first launched on Substack in 2019, is staffing up and expanding its advertising business amid a nationwide shift in political sentiment. The 27-person outlet generated between $5 million and $10 million in revenue last year, nearly 80% of which came from its roughly 45,000 paying subscribers. Of the.

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Threads, Meet Ads; Everyone, Meet Edits

AdExchanger

At long last, brands on Threads can buy ads. Plus, Meta is also trying to copy-and-paste an alternative to CapCut. The post Threads, Meet Ads; Everyone, Meet Edits appeared first on AdExchanger.

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4 Lessons That Will Help You Build Your Career Rather Than Someone Else’s. [Or Said Another Way: How To Not Be A Muppet]

Rob Campbell

Every new year, people tend to re-evaluate their plans and ambitions. What they’re doing. What they want to do. How they can achieve it. How they can stop doing what they don’t want to do. So given it’s still – just – the first month of 2025, I thought I’d try and help by offering some advice that may or may not be of use to anyone evaluating where they are or where they’re going in their career.

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Is your marketing team AI-ready? 8 steps to strategic AI adoption

Martech

AI is reshaping marketing, but jumping on every new tool isnt the path to success. True AI readiness comes from a strategic approach assessing your tech stack, identifying real opportunities and preparing your team to integrate AI effectively. Heres how to adopt AI with purpose and impact. A strategic approach to AI adoption Marketers are eager to use AI for efficiency and value.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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A deep(er) dive into DeepSeek’s privacy policies 

Digiday

Despite the market disruption wrought by the technical feats of China-based DeepSeeks new R1 large language model, privacy experts warn companies shouldnt be too quick to dive in head-first. However, market opinion is split already. Some privacy experts, marketers and tech execs are advocating for more testing and better guardrails before companies adopt DeepSeek’s latest AI model.

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Bosch Super Bowl 59 Teaser Pairs Antonio Banderas With Another Macho Man

Adweek

What do a refrigerator, Antonio Banderas, and the spirit of Randy "Macho Man" Savage have in common? Ask Bosch, which has made all three the pillars of its debut Super Bowl ad. In a teaser released today, an actor dressed as Savage during his reign as Intercontinental Champion in the '80s struggles while trying to.

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Can Hollywood Bounce Back?; Nielsen Is Done With Panel-Only Ratings

AdExchanger

Things arent going well for Hollywood. Plus, Nielsen is finally ripping off the Band-Aid. The post Can Hollywood Bounce Back?; Nielsen Is Done With Panel-Only Ratings appeared first on AdExchanger.

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“Can’t complain” (but it might be worth considering)

Seth Godin

Complaining is a cultural phenomenon, but it’s particularly prevalent in societies with a consumer culture (the customer is always right) and those where comfort is coming to be expected. Given all the complaining we do (about the weather, leadership, products, service and various ailments), it’s worth taking a moment to think about why we complain.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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MAA Ad of the Week: ($8m+) Hellmann’s Super Bowl from VML

More About Advertising

Super Bowl spots this year are going for $8m for 30 seconds, even to advertisers coming in when others drop out as insurer State Farm has done in consequence of the LA fires. This Hellmann’s effort from VML is a minute (surely not $16m?) and Meg Rayan and Billy Crystal reprising their scene from When … The post MAA Ad of the Week: ($8m+) Hellmanns Super Bowl from VML first appeared on More About Advertising.

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Media Buying Briefing: Innovations in audio investment and activation may rejuvenate a moribund sector

Digiday

The world of audio hasnt exactly been a hotbed of innovation and wild growth, despite the ubiquity of streaming audio and podcasting two areas that have enjoyed a steady climb in ad revenue since the pandemic. Terrestrial radio represents the audio equivalent of linear TV in its slow backward roll in ad-revenue generation, despite surprisingly consistent audience numbers over the years.

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Watch All of the Super Bowl 59 Ad Teasers

Adweek

For most Americans, Super Bowl 59 takes place for a few hours on Feb. 9. For advertisers, building buzz for the event starts long before the Big Game. Brands including Instacart, Taco Bell, Stella Artois, Uber, Tubi, and NerdWallet have released teasers for their Super Bowl 59 commercials. Some clues we've gathered about the most-hyped.

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Why – And What – Marketers Need To Know About AI Agents

AdExchanger

Who would you hire if you were picking your marketing team from scratch? Team members that carefully strategize their work ahead of time, proactively collaborate and know when to look for external help to achieve the objective, with the right level of autonomy? If this sounds good, then you will love AI agents. And they […] The post Why And What Marketers Need To Know About AI Agents appeared first on AdExchanger.

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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

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What sort of progress?

Seth Godin

Nothing stays still. Relative to the rest of the world, even something that’s not moving is changing. It’s tempting to talk about not making fast enough progress. But it’s far more useful to ask which direction we’re progressing. Often, people will point to the velocity of the change they’re making without pausing to consider the direction of that change.

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Digital and AI boost UK ad spend by 11.2% to £40.7bn in 2024

More About Advertising

If the Government is so desperate for growth, it should be right behind the UK advertising industry, which according to the Advertising Association and WARCs new figures grew 11.2% to 40.7bn in 2024. In the crucial final quarter, the rise was 9.7% to 10.6 billion. Continued polarisation of online audiences and Zuckerbergs removal … The post Digital and AI boost UK ad spend by 11.2% to 40.7bn in 2024 first appeared on More About Advertising.

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In Memoriam: John Danby

Exchange Wire

Over the recent Christmas holiday period, we sadly lost one of our very fine friends, John Danby. A founding member of the MiQ launch team back in 2011, John leaves a hole in the hearts of many within, not only [.] The post In Memoriam: John Danby appeared first on ExchangeWire.com.

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Coors Light Super Bowl 59 Teaser Gives Timothy Simons a Case of the Mondays

Adweek

Coors Light needed someone to have a Case of the Mondays for its Super Bowl teaser, so it looked around Hollywood and basically asked, "Who routinely plays someone having a bad day?

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.