Adweek

MARCH 27, 2025

The French news publisher has 650,000 subscribers and has targeted 1 million paying readers.

262

262

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either agree or disagree with. While researching unstructured data management trends, I came across this ChatGPT summary of various articles, and I immediately laughed out loud. … the upshot is that companies will need to treat unstructured data with the same care as structured data applying governance and quality checks because its b

MarTech 83

MarTech Marketing Conversion Media 83

Adweek

MARCH 24, 2025

Blake Chandlee, who overlooked ad sales and marketing at TikTok, will be leaving the company next month.

Marketing 316

Marketing 316

AdExchanger

MARCH 20, 2025

Generative AI advocates hype the technologys ability to liberate workers from tedious tasks. As it turns out, that use case is well suited to the curation craze sweeping digital advertising. The process of setting up curated private marketplaces (PMPs) for bespoke audiences and vetting what inventory gets included can be incredibly time-consuming and tedious for […] The post How AI Helps GroupM Take The Tedium Out Of Curation appeared first on AdExchanger.

Audience 111

Audience Machine Learning Advertising Agency 111

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Martech

MARCH 26, 2025

Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Why? The topic isn’t all that fresh, or worse, it’s a disguised sales pitch. Now, imagine the panelists are talking with you instead of at you.

ROI 112

ROI Marketing Conversion Brand Awareness 112

Digiday

MARCH 25, 2025

Fast Company and Inc. are tightening up their paywalls. Up until a few weeks ago, the Mansueto Ventures-owned publishers would put one new story a day behind a paywall. Now, four daily stories are reserved only for paying subscribers. Part of the reason for doing this is to create more value for subscribers, but the paywall changes are also part of a larger strategy shift to grow consumer revenue at Mansueto Ventures, in light of referral traffic challenges.

Audience 84

Audience Media Marketing 84

Adweek

MARCH 25, 2025

Instagram Creator Marketplace has been loaded with new AI-powered tools and features.

Marketing 305

Marketing Media 305

AdExchanger

MARCH 26, 2025

The UKs Information Commissioners Office has three strategic priorities in 2025 and, you guessed it, online tracking is one of them. The other two are childrens privacy and updating the commissions guidance on AI and automated decision making. But “it’s a really big year for online tracking at the ICO, said Florence Greatrix, the data […] The post The UKs Data Protection Authority Has Its Eye On Ad Tech This Year appeared first on AdExchanger.

Ad Tech 109

Ad Tech 109

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. Let’s take a look at the biggest HubSpot updates for February 2025.

A/B Testing 98

A/B Testing Conversion Marketing Communications 98

Digiday

MARCH 25, 2025

It’s hard to deny that AI will have a larger part of media buying even as marketers will stall, resist and negotiate every inch of the way. And who can blame them? The uneasy feeling that handing over control to AI, whether through Googles Performance Max or Metas Advantage+ which each promised easier media buying, puts them further from understanding what theyre actually buying has been gnawing at them for a while.

Advertising 79

Advertising Audience Media Marketing 79

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Advertising

Ad Monsters

MARCH 21, 2025

Paul Kelly, the new CEO of A Million Ads, shares why 2025 will be a turning point for digital audio advertising, from the rise of in-car and audiobook ad opportunities to AI-driven ad personalization. After leading A Million Ads (AMA) to a 60% revenue growth as chief revenue officer, Paul Kelly was promoted to CEO on December 10, 2024. The newly appointed leader is setting his sights on opportunities in the audio space, as the company specializes in personalized audio ads, tailoring them to indi

Machine Learning 58

Machine Learning Entertainment Audience ROI 58

Adweek

MARCH 25, 2025

Google debuted its AI Overviews product one year ago, but it has evolved since its rollout.

299

299

AdExchanger

MARCH 20, 2025

The IAB Tech Lab is having its Howard Beale moment with the web browsers. Were mad as hell, and were not going to take it anymore, said IAB Tech Lab CEO Tony Katsur. Through excessive limitations on data collection and monetization, the browsers have created a hostile environment for publishers to monetize in, he said. […] The post The IAB Tech Lab Is Launching A Server-Side Solution For Programmatic To Bypass Bossy Browsers appeared first on AdExchanger.

Advertising 108

Advertising 108

Digiday

MARCH 20, 2025

2025 is shaping up to be a brutal year for publishers hoping programmatic ad auctions would keep the cash flowing. Things are so bleak that not one would speak on the record about their dwindling fortunes. Better to suffer in silence than to become the industry’s next cautionary tale. Theres still quite a lot of softness in money coming from the open auction,” said the revenue lead of a publisher in North America.

Media 81

Media Marketing 81

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Rob Campbell

MARCH 26, 2025

Following on from yesterdays post , this is about the value of transparency. Years ago, I wrote a post about a [ then ] new Police interrogation technique, which basically centered around empathetic transparency. In essence, rather than use traditional tactics such as intimidation or half-truths to obtain the information they wanted, they found transparency without judgment achieved much more positive results.

Impressions 67

Impressions Communications Marketing Agency 67

Adweek

MARCH 26, 2025

AI agents have increased campaign performance by 30% across several clients.

Agency 299

Agency 299

AdExchanger

MARCH 25, 2025

The need for addressability has been a rallying cry among advertisers for the past five years, as they search for targeting and measurement alternatives in a privacy-centric world. But clinging to outdated notions of addressability means overlooking the broader needs of todays modern media landscape. Advertisers need to think bigger, connecting the totality of the […] The post Beyond The Cookie: How Connectivity Is Redefining Advertisings Future appeared first on AdExchanger.

Cookies 94

Cookies Advertising Media 94

Martech

MARCH 27, 2025

Yesterday, I saw Studio Ghiblis Princess Mononoke in IMAX. It was probably the sixth time Ive seen it, making it my third-most-watched Ghibli, behind Spirited Away and My Neighbor Totoro. So, I am not an unbiased observer when it comes to a recent AI development. On Tuesday, ChatGPT released a new version of its image generation tool. During the live-streamed demo, the tool was asked to turn a picture into an anime image.

MarTech 75

MarTech Retail eCommerce Audience 75

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Digiday

MARCH 20, 2025

Two and a half years ago, Oren Schauble realized he didnt understand content creation. At the time, Schauble was the svp of marketing for a toy company, Gel Blaster, and recognized that the traditional advertising toolkit wouldnt cut it when organic social was the future. He decided to dedicate an hour a night the time hed typically spend watching Netflix to making content on TikTok and, eventually, Instagram.

Advertising 76

Advertising Marketing Media 76

VideoWeek

MARCH 27, 2025

For all the benefits of programmatic advertising, its implementation has also created its share of bad incentives, writes Aly Nurmohamed, Founder and CEO of Nodals AI. But the rise of curation represents a sea change in ad tech, reducing the industry’s focus on solutions that exclusively serve the buy or sell side. Curation will be as big, if not bigger, than programmatic itself.

Ad Tech 52

Ad Tech Media Advertising Impressions 52

Adweek

MARCH 21, 2025

GroupM's global brands can now efficiently target audiences in China thanks to DeepSeek's capabilities.

Media 294

Media Audience Agency 294

AdExchanger

MARCH 25, 2025

Bob Lord is back in Agency Land and hes in the mood to poke a few bears. Bigger is not always better, he says on this weeks episode of AdExchanger Talks, referencing the megamerger between Omnicom and IPG. Its an interesting perspective for someone who worked at an agency holding company for more than a […] The post Bob Lord Is A Holdco Skeptic appeared first on AdExchanger.

Agency 105

Agency Media 105

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. It also addressed video engagement and budget trends. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality.

Conversion Rate 81

Conversion Rate Conversion MarTech Marketing 81

Rob Campbell

MARCH 24, 2025

I recently saw this wonderful clip of Hans Zimmer talking about the soundtrack to the movie Interstellar. I dont just like it because of the story he tells, but how he talks about the music representing the heart of the story. For all the ad industry bangs on or has banged on about storytelling, it seem to have forgotten what that actually means. Far too often we talk about it in terms of a format rather than craft.

Marketing 62

Marketing Communications Agency Advertising 62

Digiday

MARCH 20, 2025

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Meta’s Facebook and Instagram platforms, TikTok , and YouTube are an integral part of marketers’ strategies this year (again), but how exactly will they know whether they’re successful on those platforms? Engagement, impressions and sales will be the top performance metrics marketers will be looking at in 2025.

Marketing 69

Marketing Impressions Media 69

Adweek

MARCH 25, 2025

The morning show has been based out of Times Square since 1999.

291

291

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

AdExchanger

MARCH 20, 2025

When Womens History Month rolls around each March, awareness is raised to recognize womens contributions and advocacy for gender equality. In case you missed it on your calendar, International Womens Day was March 8, and this years theme was Accelerate Action. Considering the threat to women’s rights in the United States, the time to take […] The post Championing Change: How Women In Ad Tech Can Advocate For Equality Year-Round appeared first on AdExchanger.

Ad Tech 93

Ad Tech 93

Martech

MARCH 21, 2025

Companies spend years growing audiences on LinkedIn, Facebook, Slack and other platforms. They pour money into content, engage in endless algorithm games and try to carve out space in a crowded feed controlled by someone else. Then, the rules change and access disappears overnight. LinkedIn recently shut down company pages for two lead-gen providers , erasing their ability to instantly reach followers.

Real Estate 67

Real Estate Audience Conversion Marketing 67

Exchange Wire

MARCH 27, 2025

Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, today (March 27th, 2025) announced a strategic partnership with DAIVID, a pioneer in using AI to measure and improve the effectiveness of brands creative, to redefine how advertisers evaluate [.] The post Kinetiq & DAIVID Partner to Transform TV Advertising Measurement with AI-Driven Insights appeared first on ExchangeWire.com.

Advertising 59

Advertising Media 59

VideoWeek

MARCH 26, 2025

Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. At the same time, media buyers are starting to look beyond short-term metrics to assess the value of programmatic campaigns. In this edition of the Sell-Side View, Teddy Tepavicharova, Director for Programmatic Strategy (UK) at Cond Nast, discusses this shift away from business as usual (BAU) planning, the rise of curated

Education 59

Education Cookies Ad Tech Advertising 59

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing