Adweek
APRIL 3, 2025
Move over ReformationVerizon and Pete Davidson have gotten serious. The telco brand enlisted the actor and comedian for two spots announcing its new three-year price lock guarantee program.
Martech
APRIL 3, 2025
News about tariffs is inescapable this week as concerns about retail spending mount. In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Before today, predictions for U.S. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% and 3.7% over 2024 to between $5.42 trillion and $5.48 trilli
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Adweek
APRIL 1, 2025
MSNBC also finished ahead of the broadcast news networks on both platforms.
Martech
APRIL 1, 2025
Your website is more than a digital brochure. Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdExchanger
APRIL 2, 2025
Stop me if youve heard this one: Theres a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and center for the fourth consecutive time at the fourth-annual IAB PlayFronts, the trade organizations dedicated event for the growing gaming ad channel, […] The post Big Platforms Are Embracing Gaming, But Ad Spend Still Lags appeared first on AdExchanger.
Seth Godin
APRIL 1, 2025
Where do con men come from? There are three conditions that need to be met: First, there needs to be rising societal pressure to get ahead, cut the line and find a win. Second, there needs to be people willing to set aside their ethical principles to take advantage of others in their community. And third, we need to be lulled into a state of unjustified credulity, eager to believe that seeds might be magical or that motion might be perpetual.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
APRIL 3, 2025
Programmatic is now at the top of Spotifys playlist. After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and demand partners to the mix. In addition to TTD, the Spotify Ad Exchange (SAX) is available through Magnite and Googles DV360, with Yahoo DSP, […] The post Spotifys New Ad Exchange Is Open For Business appeared first on AdExchanger.
Seth Godin
APRIL 2, 2025
“Will it work?” Along the way, we’ve been pushed to load our decisions with a need for certainty. It’s easier, it seems, to not try than it is to fail. But the question, “is it worth trying?” unlocks possibility. A surgeon in the middle of an operation should probably not experiment with an untested technique. But a writer, a leader or a musician can make that question part of their craft.
Digiday
APRIL 1, 2025
Unilever may be investing billions of dollars into influencer marketing, but marketers aren’t necessarily copying their playbook just yet. When one of the world’s largest advertisers says it will now invest half of its ad budget (some $8.5 billion globally in 2023, per Statista ) on social media with plans to work with 20 times more influencers, it can make waves enough that small and medium-sized marketers rush to follow suit.
Adweek
APRIL 2, 2025
At its annual Advance event, the audio giant leaned into automation, AI creative tools, and performance measurement.
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Martech
APRIL 3, 2025
Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do we know the true cost-per-lead? More importantly, did those clicks turn into paying customers? The marketing report looks impressive, but the sales report tells a different story.
AdExchanger
APRIL 2, 2025
Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits. The emerging category of generative AI search engines, including ChatGPT, Googles Gemini and Microsoft Copilot, are slow-rolling their ad businesses as they focus more on general adoption and subscription licenses. They must also balance their preexisting ad businesses […] The post Perplexity Takes Its AI Search Engine Out On A Shopping Trip appeared first on AdExchang
Seth Godin
APRIL 7, 2025
We live in a science fiction universe. A $20 dose of penicillin was priceless a century ago. The five cents (a nickel!) we spend to light our home might have been the sort of thing we needed to trade an hour of labor for a few generations ago. The ability to press a button and talk to anyone, by video, anywhere on the planet–it wasn’t even discussed until recently, and now it’s essentially free. “Compared to what?
More About Advertising
APRIL 3, 2025
Autism is now more widely recognised as an issue affecting many although, like dementia, it seems to elude anything even remotely resembling a quick fix. The National Autistic Society is the main UK charity and agency Don’t Panic has produced a sensitive and sensible campaign, without tip-toeing around the issue. There’s some sensible advice in … The post National Autistic Society and Dont Panic produce that rare breed an intelligent charity ad first appeared on More About Adv
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
APRIL 2, 2025
"It does not feel like these are serious bids for TikTok," said David Arslanian, managing director of Progress Partners.
Martech
APRIL 2, 2025
With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on.
AdExchanger
APRIL 3, 2025
WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed. This acquisition reunites InfoSum with Brian Lesser, its former CEO. InfoSum will sit within GroupM, now led by Lesser, who was chairman and CEO of InfoSum until he joined WPP in September. This is […] The post WPP Acquires Data Clean Room Startup InfoSum appeared first on AdExchanger.
Digital Remedy
APRIL 2, 2025
Staying ahead as a full-service digital marketing agency is no small feat. Between evolving consumer behaviors, rising client expectations, and the ever-changing tech landscape, agencies must be able to constantly adapt. The key to long-term success? Agility. One of the smartest ways to stay agile is through building and maintaining strategic partnerships that enhance efficiency, optimize campaigns, and drive measurable results.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Rob Campbell
APRIL 2, 2025
I have a funny relationship with awards. Of course theyre wonderful to have, but too many agencies do all they can to abuse the system to get them. Not just with scam which are, at least, more easy to spot these days but in the way they lobby for them. Over the years Ive seen some pretty big titles handed out to agencies who, quite frankly, make you wonder how-the-hell they got them.
Adweek
APRIL 2, 2025
Fox News remained the go-to news network posting the highest-rated quarter in cable news history.
Martech
APRIL 3, 2025
Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing supports growth. Just 22% of senior executives say their CMO has significantly clarified marketing accountabilities. Those are staggering numbers from a Gartner report published in January 2025 called “How CMOs Overcome the C-Suite Expectations Gap.” Yet, they’re not entirely surprising if you follow research about the CMO role. “Some of these are evergreen challenges for CMOs,” s
AdExchanger
APRIL 1, 2025
Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make Robloxs various ad formats available through Google Ad Manager (GAM). For starters, Roblox will implement rewarded video on its platform for the first […] The post Roblox Courts Programmatic Demand From Google With Rewarded Video And In-Game Ads appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
APRIL 2, 2025
MarkApp (MarkApp Media LTD), an innovative leader in digital advertising technology, proudly announces its official registration as a vendor under the Transparency and Consent Framework (TCF) managed by IAB Europe. The Interactive Advertising Bureau (IAB) Europe's TCF is an essential compliance [.] The post MarkApp Achieves Official Registration as IAB TCF Vendor appeared first on ExchangeWire.com.
Digiday
APRIL 3, 2025
In a ruling that could rattle the scaffolding of digital advertising, Frances competition authority has fined Apple 150 million ($162 million) for what it deems an antitrust violation disguised as privacy reform. At the heart of the matter is Apples App Tracking Transparency framework, the marquee feature of its privacy push hailed by some as a principled stand against surveillance capitalism and by others as a velvet-gloved power grab.
Adweek
APRIL 4, 2025
Disney and Paramount brought big stars, but Lionsgate dropped the mic with a private Weeknd concert.
Martech
APRIL 3, 2025
Marketings obsession with short-term wins has created a dangerous cycle. Brands keep investing in whats immediately measurable while neglecting long-term growth a trap WARC calls the doom loop. The result? Shrinking brand equity and unsustainable returns. To escape, we dont just need a better media mix we need more innovative marketing measurement.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
APRIL 2, 2025
Generative AI startups are coming out of the woodwork with AI-powered, AI-enabled, AI-magical solutions for whatever ails you. How can a marketer know whats real and which tools are capitalizing on the AI hype cycle? It can feel daunting. But theres a simple way to tell the difference, says David Jones, CEO and founder of […] The post Real-Time Creativity, With Brandtech CEO David Jones appeared first on AdExchanger.
PubMatic
APRIL 3, 2025
Co-authored by PubMatic and The Sports Innovation Lab’s Women’s Sports Club As live sports transition to a more digital environment, women’s sports are reaping the benefits and experiencing a meteoric rise in popularity and viewership, and as they should. The partnership between PubMatic and the Sports Innovation Lab’s Women’s Sports Club is at the forefront of this inevitable ascent, leveraging programmatic advertising to unlock new revenue streams, elevate brand e
Digiday
APRIL 3, 2025
Forget the standard job posting, Monks is auditioning its next AI leaders through an AI of its own creation: an AI recruiter personifying the agencys co-founder. The S4-owned agency recently debuted a new chatbot called “WesleyBot that serves as both recruiter and marketer. The prototype is based on the mind and personality of MediaMonks co-founder Wesley ter Haar, who recently took on a new role as the chief AI officer.
Adweek
APRIL 3, 2025
Reports of overcrowding, employees working from waiting room chairs, and a fridge full of milk marked WPP's first day back to the office.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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