Adweek

DECEMBER 3, 2024

Hoffman has been in the role for the Tampa, Florida Fox-owned station since 2010. WTVT vice president and news director John Hoffman has announced that he will retire in February 2025. I've been blessed with a newsroom full of experienced professionals who hold the station's reputation close to their hearts. Because I grew up at.

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Affiliates 246

Adweek

SEPTEMBER 23, 2024

This is a return to Houston for Novack, who worked at NBC station KPRC from 2007 to 2010 before leaving to appear on The Bachelorette. Novack comes from Los Angeles Fox-owned station KTTV. The move was first reported by Houston media blogger Mike McGuff.

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Affiliates Media 278

Adweek

FEBRUARY 14, 2023

Between 2010 and 2020, the percentage of U.S. People shopping for everything from shampoo to furniture to life insurance look different today than they did a decade ago. residents who identify as white fell from 63.7% of the total population to 57.8%, according to the Census Bureau. With more of everybody else, marketers have an.

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Audience Marketing 276

Adweek

AUGUST 29, 2022

On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Adweek agencies reporter Kyle O'Brien to discuss Gen Alpha (those born in 2010 and after) and.

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Marketing Agency 276

Adweek

APRIL 20, 2023

Noseda, who has led M&C Saatchi Milan since 2010, will work closely.

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Agency Advertising 279

Adweek

APRIL 10, 2023

Before starting Allbirds, Brown was a professional soccer player, playing for teams around the world, and was even part of New Zealand's 2010 World Cup team. Tim Brown is the creative vision behind the sustainable shoe and clothing company Allbirds. Since starting Allbirds from scratch, Brown has been on a quest to bring it to.

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Adweek

OCTOBER 9, 2022

When Conan O'Brien, Adweek's Media Visionary, moved from NBC to TBS in 2010, his team knew it wanted to handle the social media and YouTube distribution of his show clips itself. The digital strategy wasn't yet a priority for media companies, but "we needed to control how this stuff got out," said Jeff Ross, O'Brien's.

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Media 246

Adweek

AUGUST 15, 2022

At the beginning of the consumer internet, we had desktops and destinations: I worked at Yahoo in 2010, and we were selling the homepage for hundreds of thousands of dollars every day because hundreds of millions of people went to. It's no secret that media has evolved dramatically over the past 10 to 15 years.

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Media Marketing 246

Adweek

AUGUST 23, 2023

Members of Gen Alpha--those born after 2010--may not yet have the same purchasing power as their Gen Z and millennial elders. However, brands put off getting to know them at their own peril because this demographic had already made up its mind about what's cool, and what isn't. Netflix has been crowned the "coolest" brand.

Marketing 246

Marketing 246

Adweek

NOVEMBER 8, 2022

during the spring of 2010, you'd have caught a glimpse of the salubrious effect that a hit TV series can have on a place. If you had dropped by 713 Las Vegas Blvd. A&E's Pawn Stars had made its debut in July 2009. Nearly a year in, Gold & Silver Pawn Shop--the real-life storefront business.

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Adweek

JULY 11, 2022

After LimeWire was shut down in 2010 because of a legal battle with the Record Industry. For some millennials, it was their first introduction to music, as the peer-to-peer file-sharing service allowed users to download and upload songs, videos and images--sometimes illegally.

Media 246

Media 246

Adweek

OCTOBER 25, 2022

In 2010, then-FIFA president Sepp Blatter cracked a white and red wax-sealed envelope announcing Qatar as the World Cup host for 2022. And in the process, he opened a can of worms. In the 12 years since, the upcoming Middle Eastern tournament has been mired in controversy. And with the Nov. 21 kickoff drawing closer,

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Marketing Advertising 246

Fuel Lines

SEPTEMBER 22, 2010

Let Hemingway improve your writing for ad agency new business FUEL LINES Fueling Ad Agency New Business Through Social Media. 5 reasons ad agencies continue to have problems understanding social media FUEL LINES Fueling Ad Agency New Business Through Social Media. Can you describe your ad agency’s positioning in 30 seconds?

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Agency Media 100

Fuel Lines

SEPTEMBER 23, 2010

Vacationing with Social Media and Still Generating Ad Agency New Business FUEL LINES Fueling Ad Agency New Business Through Social Media. Study: 82 Million Moms Are Reinventing Marketing in the Digital Age FUEL LINES Fueling Ad Agency New Business Through Social Media. Ad Agency New Business: What irks CMOs most about their current ad agency?

Agency 100

Agency Media Marketing 100

Fuel Lines

SEPTEMBER 25, 2010

The Top 50 Ad Agency New Business Articles FUEL LINES Fueling Ad Agency New Business Through Social Media. Ad Agency New Business Talent is Becoming Harder to Come By FUEL LINES Fueling Ad Agency New Business Through Social Media. Is Social Media Marketing Stuck in Ad Agency Purgatory?

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Agency Media Marketing 100

TheViewPoint

MAY 24, 2022

The post Origins and Pioneers of AdTech: 2010-2022 first appeared on CTV&OTT ad monetization platform for publishers | TheViewPoint. From the first desktop sidebar ads during the 1990s through the advent of mobile advertising, to the cross-device individual user.

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Advertising 64

Fuel Lines

APRIL 21, 2016

Park was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. Park Howell founded Park&Co , an award-winning brand and creative consultancy, in 1995 in Phoenix, Az. The agency ignites the growth of purpose-driven people, products, companies and causes through the power of storytelling.

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Agency Communications Advertising Audience 269

The Ad Tech Blog

MARCH 22, 2023

From $17 to $263 without a profitable product In 2010, Tesla stock was worth $17. Even though Tesla did not have a profitable product with the Roadster , the company, current investors, and potential investors believe they could disrupt the market. The confidence was so high that they filed for an IPO.

Communications 195

Communications Marketing 195

Fuel Lines

JANUARY 7, 2016

Jeff states, “In 2010, after losing the Sonic account, I went looking for a niche for new business that was consistent within Barkley’s brand authority and discovered a topic that hadn’t been covered well, Marketing to Millennials.” One of the most successful has been built around Millennial Marketing.

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Agency Food Marketing Media 255

Fuel Lines

DECEMBER 18, 2012

On July 14, 2010, Old Spice launched the fastest growing online viral video campaign ever, garnering 6.7 Wikipedia’s definition of a viral video is a video that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email.

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Agency Video Ads Marketing Advertising 250

Fuel Lines

MARCH 31, 2014

Ad agencies finally got on board with the content marketing bandwagon in 2010. Almost 90 percent of companies now see the importance of content marketing and have implemented it in some way, allocating about 25 percent of their marketing budgets to their content efforts.

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Agency Audience Marketing Communications 272

Fuel Lines

FEBRUARY 17, 2014

Coming out of the 2008-2010 recession, agencies seemed a bit more optimistic (at least for a couple of years). Things slid a bit last year in terms of enthusiasm, but now it seems to be back – which is all good.

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Agency Marketing 251

Martech

SEPTEMBER 9, 2024

Google introduced enhanced CPC in 2010 as a Smart Bidding strategy to optimize bids based on conversion likelihood. This change will impact how you manage your Search and Display campaigns. Dig deeper: US vs. Google, round 2: Government targets digital ad business Options.

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CPC Machine Learning CPA Conversion 122

Fuel Lines

MARCH 10, 2017

Most agencies really didn’t get involved in social media until about 2010. There is now a gluttony of content. But, so much of it is generic. It isn’t written to a particular target audience.”. When they jumped in, they literally jumped in.

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Agency Marketing Audience Media 261

Martech

AUGUST 9, 2021

Fishburne’s take: When I worked on the Method brand from 2006-2010, we often talked about about trying to stand out in a “sea of sameness.” In today’s Marketoon, we put differentiation to the test.

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MarTech 136

More About Advertising

DECEMBER 7, 2020

Since its creation in October 2010, Instagram has quickly become one of the world’s most frequented social media applications, with over 1 billion monthly active users in 2020. It’s clear that the user-friendly, photo sharing network has completely changed what it means to view and post visual content. But how has the rise of Instagram.

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Marketing Media 114

Fuel Lines

MAY 16, 2017

From my experience, most agencies finally got on board with social media in 2010. If your agency’s social media participation isn’t developing new business leads, it’s important to know why. . 70% of marketers report that social media marketing delivers poor or average return on investment.

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Agency Media Shipping Banner 269

Smart Insights

JUNE 14, 2024

An example of how to structure a digital marketing strategy plus examples from other sectors We launched Smart Insights in 2010, to help marketers develop digital marketing strategies, since we saw that many businesses faced the challenge of where to … The post RACE digital marketing strategy example appeared first on Smart Insights.

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Marketing 99

Fuel Lines

MARCH 6, 2014

Agency owners must believe Most agencies didn’t have much of a presence in social media until 2010. The way inbound marketing, fueled by content and social media marketing, has worked for me is exactly how it can work for your agency. They were late to the party. When agencies decided to jump-in, they literally just jumped-in.

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Agency Media Education Marketing 279

Ad Espresso

MAY 24, 2022

When Instagram launched in October 2010, it only allowed users to post content from their mobile phones using the Instagram app. However, many Instagram users have been looking for ways to post on Instagram from their desktop (PC or Mac) computers. If you’re one of these users, you’re in luck.

Marketing 101

Marketing 101

Paleo AdTech

DECEMBER 30, 2022

And then there are the deals, starting with Dapper->Yahoo within a few months of LUMA’s founding in the fall of 2010, rapidly tailed by Demdex->Adobe, Admeld ->Google, Interclick ->Yahoo … and many others. As Brian tells Marty in this special holiday-season episode, our 50th (!) Brian remains optimistic.

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Media Marketing 105

Digiday

JULY 22, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify GoDaddy has been known for its irreverent and racy spots with models — perhaps, most notably, its Super Bowl ads featuring former professional race car driver and model, Danica Patrick, back in 2010. But the company has sat out of the Big Game for the last few years.

Media 93

Media Marketing 93

Ad Rants

OCTOBER 28, 2024

Hewlett-Packard bought the Palm brand in 2010 for $1.2 Designed and marketed by Palm, it was a smartphone combining a sliding keyboard and multi-touch screen. The smartphone featured webOS, which was Palm's Linux-based operating system. billion but discontinued the Palm product lineup in 2011. But you probably want to hear about the ad.

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Marketing Advertising 158

Digiday

DECEMBER 4, 2024

Founded in 2010 as a software platform for game developers, Overwolf has since evolved into a holding company whose portfolio includes a range of prominent gaming platforms, including the game modification platform CurseForge , in-game payment service Tebex and gaming ad tech company Nitro.

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Ad network Ad Tech Advertising Audience 82

Martech

JUNE 28, 2023

Machines talking to machines” started rolling out in early to mid-2010, making their way into manufacturing, precision agriculture, complex information networks and for consumers in a new wave of wearables. The change meant that for carriers to expand their bandwidth, they no longer needed to “rip and replace” hardware.

Manufacturing 126

Manufacturing Communications MarTech Marketing 126

More About Advertising

JANUARY 31, 2020

Inglis (below) joined JL from Virgin Trains as head of brand communications in 2008, becoming director of marketing in 2010 and customer director in 2015. Now customer director Craig Inglis is following MD Paula Nickolds out of the partnership’s revolving door.

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Communications Marketing Finance Agency 82

Fuel Lines

FEBRUARY 21, 2019

Launched in 2010, the company had only taken $6.5 Subscription box company FabFitFun raised $80 million in a Series A round led by Kleiner Perkins. It plans to use the money to expand and become a content platform. million in funding until now.

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Agency Brand Awareness ROI Media 203