Martech

APRIL 3, 2025

Your attribution model is stuck in 2010 Still using first-touch, last-touch and linear attribution? If you’re unsure, set up a new campaign that implements one of the changes to A/B test the effectiveness. Dig deeper: Why full-funnel marketing is key to profitability 2. Just proceed with caution.

Conversion 97

Conversion ROI Brand Awareness Click Through Rate 97

Single Grain

SEPTEMBER 8, 2023

A-B Test Your Content You might think A/B testing is better reserved for social media posts and paid media ads by trying out different graphics and copy. However, you can apply A/B testing to other types of content as well like blogs, sales pages, your home page, and the like.

ROI 98

ROI A/B Testing Marketing SEO 98

VideoWeek

JULY 13, 2022

Isreali ad tech company ironSource, founded in 2010, runs a suite of monetisation tools for mobile app developers – covering both advertising and in-app purchases. It’s tools also cover A/B testing, in-app bidding, marketing, and analytics.

A/B Testing 59

A/B Testing Ad Tech Ad network Advertising 59

InMobi

JUNE 9, 2015

Scott released iJuror in 2010 to help lawyers with jury selection. Then I tested out changing the price to $29.99 One thing that would be great is if Apple made it easier to A/B test prices but that’s wishful thinking. Scott Falbo has created over 100 iOS apps over the past seven years. What was the strategy there?

A/B Testing 52

A/B Testing Conversion Marketing Media 52

Monetize More

FEBRUARY 8, 2023

Below are MonetizeMore’s Ad Network partners that have been tested & proven as top performers: We have extensive custom code designed on top of those platforms that optimizes, enhances, & amplifies ad revenue based on AI-driven systems that provide real-time feedback for every circumstance. Better user experience is the main priority!

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Lemonads

DECEMBER 2, 2020

Nativo’s team of passionate innovators has been pioneering better user experiences for advertisers, publishers, and consumers since 2010, providing a rare opportunity to align business goals with positive consumer experience and they’re dedicated to powering the next generation of native in the Age of Content. Let’s check them out!

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

Single Grain

JUNE 23, 2020

Back in 2010, it was easy to gain a competitive advantage through content marketing, but ten years later, it’s a tactic that few businesses fail to employ. A/B testing is a huge help here. But what works for our audience won’t necessarily work for yours, so A/B testing is helpful here.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105