Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. Where is the disconnect? Processing.

Conversion 94

Conversion ROI Brand Awareness Click Through Rate 94

Single Grain

SEPTEMBER 8, 2023

This approach aids in tracking conversions and understanding the touch points that matter most to your audience. The Quick and Dirty: UTM Parameters and Site Activity Tracking In the case of content marketing, knowing which articles generate the most traffic, engagement or conversions is invaluable.

ROI 98

ROI A/B Testing Marketing SEO 98

Single Grain

OCTOBER 19, 2022

3% of e-commerce website visits result in successful conversions. The culprit for such underwhelming conversion rates is usually poor design and optimization of product pages. 10 Easy Product Page Design Strategies That Will Boost Your Conversions. That’s where the actual purchasing decisions take place. However, only 2.5%-3%

Conversion 59

Conversion Pop-Up Conversion Rate A/B Testing 59

Martech

FEBRUARY 24, 2022

CallRail offers four solutions: Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. Product overview. Product overview.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

InMobi

JUNE 9, 2015

Scott released iJuror in 2010 to help lawyers with jury selection. I overheard some conversation about the Microsoft Word templates and sticky notes that were used in the juror selection process and how tedious this process tended to be. Then I tested out changing the price to $29.99 What was the strategy there?

A/B Testing 52

A/B Testing Conversion Marketing Media 52

Single Grain

JUNE 23, 2020

Back in 2010, it was easy to gain a competitive advantage through content marketing, but ten years later, it’s a tactic that few businesses fail to employ. Try focusing on these KPIs: Sales: Number of conversions, which can be tracked in Google Analytics once you set up conversion tracking. A/B testing is a huge help here.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Monetize More

FEBRUARY 8, 2023

Below are MonetizeMore’s Ad Network partners that have been tested & proven as top performers: We have extensive custom code designed on top of those platforms that optimizes, enhances, & amplifies ad revenue based on AI-driven systems that provide real-time feedback for every circumstance. Currencies : Real-time currency conversions.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52