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Back in 2010, it was easy to gain a competitive advantage through content marketing, but ten years later, it’s a tactic that few businesses fail to employ. Try focusing on these KPIs: Sales: Number of conversions, which can be tracked in Google Analytics once you set up conversion tracking. Not sure where to start?
So, one obvious benefit of the sticky CTA is that it’s less intrusive and annoying than a regular pop-up. According to Hick’s Law : This delay can result in your potential customers giving up on purchasing from you and, in turn, hurting your sales. Including this tactic will improve your website UX, especially for mobile users.
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