Single Grain

SEPTEMBER 8, 2023

A-B Test Your Content You might think A/B testing is better reserved for social media posts and paid media ads by trying out different graphics and copy. However, you can apply A/B testing to other types of content as well like blogs, sales pages, your home page, and the like.

ROI 98

ROI A/B Testing Marketing SEO 98

Single Grain

JUNE 23, 2020

Back in 2010, it was easy to gain a competitive advantage through content marketing, but ten years later, it’s a tactic that few businesses fail to employ. 70% of survey respondents said that SEO is better than PPC for generating sales. Getting more traffic to your site through social shares or SEO. Building brand awareness.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

OCTOBER 19, 2022

Back in 2010, Steve Jobs gave one of his keynote presentations to unveil the company’s brand new product, the iPad. Here are two great examples of improved CTAs after A/B testing word choices: Change “Your” to “My” (make it personal to the reader). Dive Deeper: How Poor Website Security Negatively Impacts SEO Rankings.

Conversion 59

Conversion Pop-Up Conversion Rate A/B Testing 59