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Top Companies in the In-Game Advertising Industry

Clearcode

Founded: 2017 Headquarters: Tel-Aviv, Israel Specialties : 3D App Monetization, 3D Ads, Native Ads, Interactive Ads, Playable Ads, AdTech. Adverty offers true in-game ad inventory at scale and allows content creators to monetize the complete experience with unobtrusive, easy-to-integrate, immersive ads.

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What is ad mediation?

Monetize More

Ad mediation has been around since 2010, but publishers are now discovering the potential of these platforms since some can perform up to 20% better than a single ad network. Ad mediation provides publishers with more revenue generation scope & complete control over how, when, & who gets their ad inventory.

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All Hail the King: Mobile Video Reigns Supreme

InMobi

With brands now developing more video ad spots, publishers and app developers are opening up additional video ad inventory. Between 2016 and 2017, video ad inventory grew a whopping 163 percent in the U.S. In comparing that time span, video ad inventory in the U.S. increased 414 percent.

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Mediavine vs. AdSense vs. MonetizeMore: Ad Revenue Battle Royale 2023

Monetize More

With a suite of services that include ad inventory management, ad optimization, header bidding, and programmatic advertising, MonetizeMore has maximized revenue for thousands of publishers since 2010. At MonetizeMore, we offer a full-service ad management platform with a focus on maximizing mobile and desktop ad revenue.

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

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Best Guide to Display Lumascape [2023]

Monetize More

The Display Lumascape or Luma landscape is the map consolidating various parties coexisting in the ad tech wonderland depending on their functions. Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. Supply-side points to the supply in physical advertising space i.e. the space or ad inventory the publisher is offering.

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What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

Clearcode

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. This not only impacts ad buying but also measurement and reporting.