InMobi

JUNE 25, 2018

1) Because It’s Effective In short, video ads work. Our data shows video ads having click-through rates that are 56 percent better than what banner ads get (no surprise there) and even 34 percent better than native ads. Between 2016 and 2017, video ad inventory grew a whopping 163 percent in the U.S.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

Monetize More

APRIL 19, 2023

With a suite of services that include ad inventory management, ad optimization, header bidding, and programmatic advertising, MonetizeMore has maximized revenue for thousands of publishers since 2010. At MonetizeMore, we offer a full-service ad management platform with a focus on maximizing mobile and desktop ad revenue.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? Facebook’s Mobile Ads was launched in 2012. interstitial and banner).

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Clearcode

APRIL 26, 2022

To put that into perspective, the current click-through rate for banner ads is between.02 And more recently from 2010 onwards, the key theme has been privacy. There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40