Remove 2010 Remove Ad Inventory Remove CPM
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What is ad mediation?

Monetize More

Ad mediation has been around since 2010, but publishers are now discovering the potential of these platforms since some can perform up to 20% better than a single ad network. Ad mediation provides publishers with more revenue generation scope & complete control over how, when, & who gets their ad inventory.

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7 ways Publishers make more money with MonetizeMore [Future You Essentials]

Monetize More

These are the rumors that have been floating around in AdOps forums and personal chats whenever someone is trying to decide which ad management company they need to be choosing ultimately. Let’s get real here: In the publishers’ marketplace, ad inventory is programmatically bought & sold via automated bidding.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

And more recently from 2010 onwards, the key theme has been privacy. There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. The 2010 Onwards in Digital Advertising: Privacy. The 1990s in Digital Advertising: Innovation.