Paleo AdTech

AUGUST 7, 2024

Daniel was also the man behind much of the technical resourcefulness of the ad network Tacoda. In 2010, he co-founded another technically ingenious startup called Korrelate, an ad attribution solution. By 1998, DoubleClick had gone public and CMGI wanted to get into the ad serving game.

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Paleo AdTech

DECEMBER 10, 2023

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform.

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Monetize More

DECEMBER 28, 2022

The Display Lumascape or Luma landscape is the map consolidating various parties coexisting in the ad tech wonderland depending on their functions. Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Ad Exchanges. Ad Networks. Related Read : [link].

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Paleo AdTech

OCTOBER 26, 2021

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform.

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Monetize More

APRIL 19, 2023

With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore. Looking to monetize your website or blog?

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Clearcode

FEBRUARY 25, 2022

In June 2010, the European standards agency ETSI approved version 1.1.1 The broadcaster sends a message to the app announcing that an ad placement opportunity is near. The app confirms that the terminal can safely replace ads. The app asks the ad-decisioning server (e.g. ad server) for an ad that could be played.

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Lemonads

JANUARY 3, 2021

And yet with so many different tools available – from DSPs to DMPs to ad networks and ad servers – there needed to be a way to coordinate in such a fast-changing space. Check our other article which covered all about what RTB is and how it works!

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