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Jeff was founder and CRO of the FastClick adnetwork, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another adnetwork.
Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed adnetwork which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Growth was solid in the years 2009-2010.
Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed adnetwork which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Growth was solid in the years 2009-2010.
While some adnetworks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation. So, we understand the importance of finding the best mobile adsnetwork. And time, in the affiliate realm, equals money. Without further ado, let’s jump right in!
Jeff was founder and CRO of the FastClick adnetwork, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another adnetwork.
The business world of affiliate marketing is known for its competitiveness, higher than the average. Two factors that impact its competitiveness are: it evolves very quickly and there are tons of new affiliates every day. When you decide to search by keyword you may choose if the keyword is placed on the landing page or in the Ad.
The concept of modern affiliate marketing is only possible thanks to the technologies that power this marketing ecosystem. For this reason, when advertisers, publishers, networks, and other stakeholders are building their affiliate machine they need to pay close attention to the platforms that power their entire approach.
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