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Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed adnetwork which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Growth was solid in the years 2009-2010.
Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed adnetwork which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Growth was solid in the years 2009-2010.
The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. AdNetworksAdnetworks act as intermediaries, connecting advertisers with a multitude of publishers.
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