Paleo AdTech

AUGUST 7, 2024

Daniel was also the man behind much of the technical resourcefulness of the ad network Tacoda. In 2010, he co-founded another technically ingenious startup called Korrelate, an ad attribution solution. ” So Engage was built on the Fidelity-inspired direct mail idea to build anonymous profiles, plus cookies.

Ad Server 52

Ad Server Cookies Header Bidding Ad network 52

Monetize More

DECEMBER 28, 2022

The Display Lumascape or Luma landscape is the map consolidating various parties coexisting in the ad tech wonderland depending on their functions. Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Terry Kawaja is the brain behind the whole masterpiece. Related Read : [link].

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Paleo AdTech

DECEMBER 10, 2023

In a typical scenario, a programmatic advertiser would give a platform such as Visual IQ access to its ad server log files, and the platform would ingest data around each impression (publisher, size, version, time) as well as data about the desired goals or KPIs (sale, signup, click).

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Paleo AdTech

DECEMBER 8, 2021

In a typical scenario, a programmatic advertiser would give a platform such as Visual IQ access to its ad server log files, and the platform would ingest data around each impression (publisher, size, version, time) as well as data about the desired goals or KPIs (sale, signup, click).

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. And more recently from 2010 onwards, the key theme has been privacy. And in 1996, Yahoo!

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40