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The Display Lumascape or Luma landscape is the map consolidating various parties coexisting in the ad tech wonderland depending on their functions. Display Lumascape’s components are as follows: Ad Agencies. Demand-SidePlatforms (DSP). AdServers in Display Lumascape. Data Management Platforms (DMP).
exchanges, networks working with publishers, and sell-sideplatforms) and competitive buyers of that inventory (bidders, demand-sideplatforms, or networks working with advertisers). No one could expect that one single platform could take over and offer a fully integrated system in and of itself.
For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as adservers , DSPs , SSPs , CDPs , etc. And more recently from 2010 onwards, the key theme has been privacy. And in 1996, Yahoo!
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