Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. For more on Microsoft’s peregrinations in the ad space, check out Marty’s oral history here.) In 2010, Tom and Vivek Vaidya co-founded Krux.

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Martech

JULY 12, 2023

To give some context into how significant this number is, when Instagram launched back in 2010 as an independent platform, it took a week to just reach 100,000. Dig deeper: Microsoft ad platforms end support of Twitter Will Threads have ads? Marketers don’t currently have the option to purchase ad space on Threads.

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Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. For more on Microsoft’s peregrinations in the ad space, check out Marty’s oral history here.) In 2010, Tom and Vivek Vaidya co-founded Krux.

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Lemonads

JANUARY 3, 2021

Its efficiency, along with its advantages for both advertisers (quick access to competitively priced ad space) and publishers (greater yield on inventory combined with data monetization possibilities), have pushed RTB and programmatic to new heights. Check our other article which covered all about what RTB is and how it works!

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Monetize More

FEBRUARY 8, 2023

Below are MonetizeMore’s Ad Network partners that have been tested & proven as top performers: We have extensive custom code designed on top of those platforms that optimizes, enhances, & amplifies ad revenue based on AI-driven systems that provide real-time feedback for every circumstance.

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Monetize More

APRIL 19, 2023

With a suite of services that include ad inventory management, ad optimization, header bidding, and programmatic advertising, MonetizeMore has maximized revenue for thousands of publishers since 2010. The Comprehensive real-time reporting and analytics give publishers a bird’s eye view of their ad performance and revenue.

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Smart-Hub

DECEMBER 22, 2023

Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Early Years (2000-2010) During the early years of AdTech, the industry underwent a transformative phase with the introduction of a basic online advertising ecosystem.

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