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Tom co-founded the DataManagementPlatform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. For more on Microsoft’s peregrinations in the adspace, check out Marty’s oral history here.) In 2010, Tom and Vivek Vaidya co-founded Krux.
Tom co-founded the DataManagementPlatform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. For more on Microsoft’s peregrinations in the adspace, check out Marty’s oral history here.) In 2010, Tom and Vivek Vaidya co-founded Krux.
These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You 4.
The Display Lumascape or Luma landscape is the map consolidating various parties coexisting in the ad tech wonderland depending on their functions. Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Tag management. Data Aggregators.
And more recently from 2010 onwards, the key theme has been privacy. There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. The 2010 Onwards in Digital Advertising: Privacy. Then we have ad exchanges.
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