Fuel Lines

MARCH 6, 2014

Practicing what I preach I was the first new business consultant for advertising agencies to adopt social media. I’ve now conducted over 170 workshops for advertising, digital, media and PR agencies in the U.S., Agency owners must believe Most agencies didn’t have much of a presence in social media until 2010.

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Agency Media Education Marketing 279

VideoWeek

JANUARY 11, 2024

Netflix has amassed 23 million monthly active users on its ad-supported tier, the company’s advertising chief announced at CES 2024. Reinhard took over as President of Advertising in October when Jeremi Gorman left the role after 13 months with the company. “The thing we’re really excited about is the engagement,” she said.

Advertising 105

Advertising Entertainment 105

Fuel Lines

MAY 16, 2017

From my experience, most agencies finally got on board with social media in 2010. Online new business course for advertising, digital, media and PR agencies. If your agency’s social media participation isn’t developing new business leads, it’s important to know why. . Agency Workshop: A New Approach for New Business.

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Agency Media Shipping Banner 269

Clearcode

OCTOBER 18, 2022

Over the past few years, the in-game advertising industry has really taken off. The explosion of social and mobile gaming, combined with advancements in in-game technologies and new IAB measurement standards , have presented many new opportunities for advertisers. Top Companies in the In-Game Advertising Industry.

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Advertising Entertainment Fashion Ad Inventory 93

Basis

FEBRUARY 8, 2024

For advertisers, this shift in audience habits and emerging opportunities has invited a host of new challenges: Just where, exactly, is my audience? Here, we’ll dig into everything advertisers need to know about convergent TV in 2024: from the lay of the land today, to emerging trends, to new innovations—and how viewers feel about them.

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Advertising Audience Conversion Rate Education 111

More About Advertising

DECEMBER 7, 2020

Since its creation in October 2010, Instagram has quickly become one of the world’s most frequented social media applications, with over 1 billion monthly active users in 2020. It’s clear that the user-friendly, photo sharing network has completely changed what it means to view and post visual content. But how has the rise of Instagram.

Marketing 114

Marketing Media 114

Digiday

DECEMBER 4, 2024

Founded in 2010 as a software platform for game developers, Overwolf has since evolved into a holding company whose portfolio includes a range of prominent gaming platforms, including the game modification platform CurseForge , in-game payment service Tebex and gaming ad tech company Nitro.

Ad network 81

Ad network Advertising Ad Tech Audience 81

Fuel Lines

AUGUST 2, 2013

Jeff Fromm, is an EVP at Barkley , the largest 100% employee-owned advertising agency in the U.S. He has been actively studying Millennials since 2010. The Barkley agency demonstrates how to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects.

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Agency Marketing Retail Non-Profit 279

Martech Series

JUNE 6, 2022

A newly enriched, machine learning-driven version of NCSolutions ‘ (NCS) next-generation advertising campaign measurement solution will help consumer packaged goods (CPG) advertisers be more agile in dynamic markets and have greater insight into the elements of their campaigns that are driving sales lift and return on ad spend (ROAS). .

Machine Learning 92

Machine Learning Advertising Cookies MarTech 92

Advertising to Baby Boomers

MARCH 4, 2021

Bob Hoffman tipped me off in a tweet : Here's something rare: Intelligent people talking about advertising. AdContrarian) March 4, 2021 Why is advertising so unpopular? by Paul Feldwick It has been widely accepted over the last few years that consumers feel advertising is a nuisance. Culled from some surveys : Oh!

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Advertising Pop-Up Retargeting Marketing 59

Fuel Lines

FEBRUARY 21, 2019

Scouting out brands amidst funding rounds is another way to identify which marketers will soon be flush with cash to spend on advertising and marketing initiatives. Launched in 2010, the company had only taken $6.5 Example: FabFitFun (WinmoEdge Score 49). It plans to use the money to expand and become a content platform.

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Agency Brand Awareness ROI Media 203

illumin

JUNE 15, 2018

This council includes more than 70 senior brand marketing, agency and media executives from all over the Americas and being a part of it allows us to offer perspective on the issues that face the modern advertiser and specifically focusing in on a multicultural approach to digital advertising. has been the principal driver of U.S.

Media 75

Media Advertising Marketing Video Ads 75

Fuel Lines

JULY 16, 2021

From my experience, most agencies finally got on board with social media in 2010. Online new business course for advertising, digital, media and PR agencies. If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY. . Agency Workshop: A New Approach for New Business.

Agency 174

Agency Media Shipping SEO 174

More About Advertising

JANUARY 31, 2020

Inglis (below) joined JL from Virgin Trains as head of brand communications in 2008, becoming director of marketing in 2010 and customer director in 2015. Now customer director Craig Inglis is following MD Paula Nickolds out of the partnership’s revolving door.

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Communications Marketing Finance Agency 82

Digiday

JUNE 20, 2023

Popstefanov is proud that his agency started in 2010 with several engineers as part of its core — and tech and engineering remain a vital part of what PMG does for its clients.

Media 81

Media Communications Agency Advertising 81

All About Advertising Law

AUGUST 12, 2022

While service providers to “covered persons” under the CFPA are already subject to the Act, Congress carved out an exception for service providers offering or providing to covered persons “time or space for an advertisement for a consumer financial product or service through print, newspaper, or electronic media.”

Electronics 98

Electronics Marketing Machine Learning Banner 98

More About Advertising

FEBRUARY 24, 2021

Clockwork was founded in 2010. The post South African agency Clockwork launches in UK first appeared on More About Advertising. Ex-Engine CMO Richard Dutton (below) and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first expansion of the South African agency outside its homeland.

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Agency Advertising Finance 64

More About Advertising

SEPTEMBER 16, 2021

The agency was founded in Sydney in 2010 to work with start-ups; it now counts Twitter and Google among its clients and has 70 staff across three offices. The post VCCP B2B arm acquires international PR agency Sling & Stone to create £30m group first appeared on More About Advertising.

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More About Advertising

AUGUST 12, 2019

IMA was founded in 2010 by Emilie Tabor and Maddie Raedts, who. Sir Martin Sorrell’s S4Capital has added a third major leg to its business, buying what it calls Europe’s largest influencer agency IMA to merge with its MediaMonks digital content business. Both are based in Amsterdam.

Agency 73

Agency Media Finance Advertising 73

More About Advertising

JULY 25, 2018

Digital media platform Smartology’s mission is to provide a reputable site network for blue chip advertisers. In 2010, this looked like. CEO Mark Bembridge explains. 1/When did Smartology start and why?

Machine Learning 40

Machine Learning Advertising Media Ad Tech 40

More About Advertising

OCTOBER 14, 2022

IKEA is reviewing its UK creative account, happily ensconced at Mother since 2010. The post IKEA reviews UK creative account at Mother, Tesco sticks with EssenceMediacom first appeared on More About Advertising. As and when we decide to.

Agency 59

Agency Advertising 59

Advertising to Baby Boomers

APRIL 17, 2015

Barbara Strauch, 63, Science and Health Editor at The Times and Author, Dies … In 2010, Ms. Strauch talks about “creating a disorienting dilemma” and “shaking up the cognitive egg” to get our attention – not something usually done when advertising to Baby Boomers. 07 May 2010 Memo to H.R: Most ads pander and lull us to sleep.

Impressions 49

Impressions Advertising 49

Martech

NOVEMBER 7, 2022

But agile customer service and/or significant contributions to public debates, while raising brand profiles, isn’t advertising and doesn’t make Twitter any money. Google understood that and offered $10 billion for the company in 2010. So, if Twitter does implode, marketers will lose a significant, useful tool. TikTok $46.86

Marketing 108

Marketing Finance Media MarTech 108

More About Advertising

APRIL 26, 2016

The agency has worked with STC in the UK since 2010. Adam&eveDDB is launching its first global campaign – ‘Every Last Child’ – for charity Save The Children. Media for the three-year campaign is by the7Stars.

Agency 66

Agency Media Advertising 66

Martech Series

AUGUST 8, 2022

Experienced Media Executive Returns to Innovative TV Advertising Company in New Role. Simulmedia, the industry leader in truly cross-channel TV advertising, announced the return of Jon Werther in the newly created role of Executive Vice President, Operations and Business Development. Pre-Seed Funding. “I’m

MarTech 79

MarTech Media Advertising Marketing 79

More About Advertising

JUNE 24, 2020

Yeo Valley did in 2010, two in the fact. These days would a (relatively) small brand essay a two-minute commercial from the hardly bargain basement talents of BBH? This epic take-off of Take That (from ‘The Churned’) follows a two-minute rapping epic so guess it worked. Or that Sir John was very persuasive. Very BBH.

Agency 64

Agency Advertising 64

Advertising to Baby Boomers

AUGUST 11, 2014

So have others: 01 November 2006 The steady glow of the Boom tube 15 February 2009 Television Still Shines 15 June 2010 Spending goes where the eyeballs are. Its too big for this tiny blog, so heres the link: How America is Watching TV Ill grab a chunk of it: Sounds like what Ive been saying for years.

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More About Advertising

OCTOBER 7, 2019

Founded by Juan and Zanya Zambrano (below) in 2010. Now his new S4Capital has “merged” Firewood, claimed to be Silicon Valley’s largest digital agency with MediaMonks, the foundation of the S4 empire. Firewood, reported to have cost $150m, ticks lots of boxes.

Agency 63

Agency Ad Tech Finance Advertising 63

Digiday

JANUARY 30, 2023

As game developers step up their activity in the mobile space, they are looking to build out internal in-game advertising departments — and acquiring an embattled in-game ad company might be the best way to do that. The past few months have been relatively rocky for the nascent in-game advertising industry. ”

Ad Tech 68

Ad Tech Finance Advertising Audience 68

Advertising to Baby Boomers

FEBRUARY 21, 2016

Professor Kohlbacher asked me to fashion an Afterword for his newest co-written tome: Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan By Michael Prieler and Florian Kohlbacher Population aging is a powerful megatrend affecting many countries around the world. Download it.) Michelle R.

Advertising 40

Advertising Fashion Communications Marketing 40

illumin

OCTOBER 23, 2023

In a study of 437 TV advertising campaigns in Germany from January 2005 to October 2010, the Harvard Business Review explored the relationship between perceived creativity and sales figures. The relationship between these scores, the campaigns’ advertising budgets, and the following sales effectiveness was then examined.

Agency 98

Agency Conversion Audience Entertainment 98

Advertising to Baby Boomers

SEPTEMBER 22, 2015

Fewer than 8% said they were likely to purchase a product advertised on their mobile phone … Overall, just 5.2% A post from five years ago: Foretellings 01 May 2010 … That silly retronym “traditional advertising” will remain the premiere force for introducing people to a product or service, along with sustaining its shelf life.

Marketing 65

Marketing Mobile Ads Advertising 65

illumin

JULY 15, 2018

Even though neither the US nor Canadian teams qualified for the global sporting tournament, related World Cup digital video advertisements still managed to garner 790 million views to date and we believe this number will be much higher as we see views continue to accumulate in the coming weeks. 2 Hyundai x 2018 FIFA World Cup. #3

Advertising 40

Advertising Video Ads Entertainment Media 40

More About Advertising

SEPTEMBER 22, 2016

Channel 4 CEO David Abraham has shown a sure touch since he took over in 2010, even his decision to ditch Big Brother, its biggest ratings winner, now doesn’t look quite so daft. But he may be wondering exactly what C4 has bought following the controversial decision to outbid the BBC for Love Productions’ Great.

Finance 56

Finance Media Advertising 56

Ad Monsters

MAY 5, 2023

It’s Cinco De Mayo, so I am sure many of you will indulge in margaritas and tacos today, but what does Cinco De Mayo mean for advertising, Hispanic-owned media, and buying power? of all Latinos, and the Asian population increased by 28% since 2010, rising to 1.1 There are more than 3.8 million Afro-Latinos in the U.S.,

Audience 105

Audience Food Media Marketing 105

illumin

DECEMBER 6, 2023

According to eMarketer analyst Debra Aho Williamson, the reason for this competitive edge comes down to user preference; advertisers continue to have a strong preference for Meta. This preference makes it clear that, among advertisers, Meta products like Facebook and Instagram are here to stay. billion up by 5% year over year.

Audience 80

Audience Ad Tech Advertising Communications 80

Digiday

DECEMBER 15, 2022

And for Adidas, it was a real advertising coup to honor “La Pulga” in what could be his last World Cup. The same man who led his country’s national team to glory in CONMEBOL tournaments carried the national team on his shoulders in South Africa in 2010, Brazil in 2014 and Russia in 2018. “All those memories.

Communications 69

Communications Advertising Media Marketing 69