Fuel Lines

JANUARY 7, 2016

Jeff states, “In 2010, after losing the Sonic account, I went looking for a niche for new business that was consistent within Barkley’s brand authority and discovered a topic that hadn’t been covered well, Marketing to Millennials.” One of the most successful has been built around Millennial Marketing.

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Agency Food Marketing Media 255

Fuel Lines

DECEMBER 18, 2012

On July 14, 2010, Old Spice launched the fastest growing online viral video campaign ever, garnering 6.7 Wikipedia’s definition of a viral video is a video that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email.

Agency 250

Agency Video Ads Marketing Advertising 250

Fuel Lines

MARCH 6, 2014

Practicing what I preach I was the first new business consultant for advertising agencies to adopt social media. I’ve now conducted over 170 workshops for advertising, digital, media and PR agencies in the U.S., Agency owners must believe Most agencies didn’t have much of a presence in social media until 2010.

Agency 279

Agency Media Education Marketing 279

VideoWeek

JANUARY 11, 2024

Netflix has amassed 23 million monthly active users on its ad-supported tier, the company’s advertising chief announced at CES 2024. Reinhard took over as President of Advertising in October when Jeremi Gorman left the role after 13 months with the company. “The thing we’re really excited about is the engagement,” she said.

Advertising 105

Advertising Entertainment 105

Fuel Lines

MAY 16, 2017

From my experience, most agencies finally got on board with social media in 2010. Online new business course for advertising, digital, media and PR agencies. If your agency’s social media participation isn’t developing new business leads, it’s important to know why. . Agency Workshop: A New Approach for New Business.

Agency 269

Agency Media Shipping Banner 269

Fuel Lines

APRIL 23, 2013

Most agencies didn’t jump into the social media arena until 2010. and work with advertising, digital, media and PR agencies in Canada, Europe, Mexico and South America. But, a lot of agencies were caught “flat-footed” when it caught fire, being fueled by the greatest economic downturn since the Great Depression.

Media 279

Media Agency Audience SEO 279

Clearcode

OCTOBER 18, 2022

Over the past few years, the in-game advertising industry has really taken off. The explosion of social and mobile gaming, combined with advancements in in-game technologies and new IAB measurement standards , have presented many new opportunities for advertisers. Top Companies in the In-Game Advertising Industry.

Advertising 93

Advertising Entertainment Fashion Ad Inventory 93

Basis

FEBRUARY 8, 2024

For advertisers, this shift in audience habits and emerging opportunities has invited a host of new challenges: Just where, exactly, is my audience? Here, we’ll dig into everything advertisers need to know about convergent TV in 2024: from the lay of the land today, to emerging trends, to new innovations—and how viewers feel about them.

Advertising 111

Advertising Audience Conversion Rate Education 111

More About Advertising

DECEMBER 7, 2020

Since its creation in October 2010, Instagram has quickly become one of the world’s most frequented social media applications, with over 1 billion monthly active users in 2020. It’s clear that the user-friendly, photo sharing network has completely changed what it means to view and post visual content. But how has the rise of Instagram.

Marketing 114

Marketing Media 114

Digiday

DECEMBER 4, 2024

Founded in 2010 as a software platform for game developers, Overwolf has since evolved into a holding company whose portfolio includes a range of prominent gaming platforms, including the game modification platform CurseForge , in-game payment service Tebex and gaming ad tech company Nitro.

Ad network 80

Ad network Advertising Ad Tech Audience 80

Fuel Lines

AUGUST 2, 2013

Jeff Fromm, is an EVP at Barkley , the largest 100% employee-owned advertising agency in the U.S. He has been actively studying Millennials since 2010. The Barkley agency demonstrates how to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects.

Agency 279

Agency Marketing Retail Non-Profit 279

Fuel Lines

FEBRUARY 12, 2013

The following are my observations working with the typical advertising, digital, media or Public Relations firm: Agencies are their own worst clients. A majority of agencies didn’t participate in social media until 2010, then they just “jumped-in.” Agencies have a commonality of problems when it comes to new business.

Agency 279

Agency Public Relations Retail Audience 279

Fuel Lines

FEBRUARY 7, 2013

A survey was sent to advertising, digital, media and public relations executives to assess their attitudes toward social media, where they are finding success, what tools they use and where they continue to struggle. When it was evident to them that social media wasn’t a fad, they finally relented and jumped-in.

Media 264

Media Public Relations Agency Communications 264

Martech Series

JUNE 6, 2022

A newly enriched, machine learning-driven version of NCSolutions ‘ (NCS) next-generation advertising campaign measurement solution will help consumer packaged goods (CPG) advertisers be more agile in dynamic markets and have greater insight into the elements of their campaigns that are driving sales lift and return on ad spend (ROAS). .

Machine Learning 92

Machine Learning Advertising Cookies MarTech 92

Advertising to Baby Boomers

MARCH 4, 2021

Bob Hoffman tipped me off in a tweet : Here's something rare: Intelligent people talking about advertising. AdContrarian) March 4, 2021 Why is advertising so unpopular? by Paul Feldwick It has been widely accepted over the last few years that consumers feel advertising is a nuisance. Culled from some surveys : Oh!

Advertising 59

Advertising Pop-Up Retargeting Marketing 59

Fuel Lines

FEBRUARY 21, 2019

Scouting out brands amidst funding rounds is another way to identify which marketers will soon be flush with cash to spend on advertising and marketing initiatives. Launched in 2010, the company had only taken $6.5 Example: FabFitFun (WinmoEdge Score 49). It plans to use the money to expand and become a content platform.

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Agency Brand Awareness ROI Media 203

illumin

JUNE 15, 2018

This council includes more than 70 senior brand marketing, agency and media executives from all over the Americas and being a part of it allows us to offer perspective on the issues that face the modern advertiser and specifically focusing in on a multicultural approach to digital advertising. has been the principal driver of U.S.

Media 75

Media Advertising Marketing Video Ads 75

Fuel Lines

JULY 16, 2021

From my experience, most agencies finally got on board with social media in 2010. Online new business course for advertising, digital, media and PR agencies. If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY. . Agency Workshop: A New Approach for New Business.

Agency 174

Agency Media Shipping SEO 174

More About Advertising

JANUARY 31, 2020

Inglis (below) joined JL from Virgin Trains as head of brand communications in 2008, becoming director of marketing in 2010 and customer director in 2015. Now customer director Craig Inglis is following MD Paula Nickolds out of the partnership’s revolving door.

Communications 82

Communications Marketing Finance Agency 82

Karola Karlson

APRIL 3, 2025

They look like something of a mediocre B2B brand’s ads from 2010. My bet is that if LinkedIn’s paid advertising team would fix these 10 mistakes, their ROAs would improve 2x or more. LinkedIn’s LinkedIn ad mistakes Take a look at these three ad examples. Not necessarily awful, you say? Not awful is not great.

Real Estate 52

Real Estate Pop-Up Marketing Advertising 52

Digiday

JUNE 20, 2023

Popstefanov is proud that his agency started in 2010 with several engineers as part of its core — and tech and engineering remain a vital part of what PMG does for its clients.

Media 80

Media Communications Agency Advertising 80

All About Advertising Law

AUGUST 12, 2022

While service providers to “covered persons” under the CFPA are already subject to the Act, Congress carved out an exception for service providers offering or providing to covered persons “time or space for an advertisement for a consumer financial product or service through print, newspaper, or electronic media.”

Electronics 98

Electronics Marketing Machine Learning Banner 98

More About Advertising

FEBRUARY 24, 2021

Clockwork was founded in 2010. The post South African agency Clockwork launches in UK first appeared on More About Advertising. Ex-Engine CMO Richard Dutton (below) and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first expansion of the South African agency outside its homeland.

Agency 64

Agency Advertising Finance 64

More About Advertising

SEPTEMBER 16, 2021

The agency was founded in Sydney in 2010 to work with start-ups; it now counts Twitter and Google among its clients and has 70 staff across three offices. The post VCCP B2B arm acquires international PR agency Sling & Stone to create £30m group first appeared on More About Advertising.

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Agency Advertising 64

More About Advertising

AUGUST 12, 2019

IMA was founded in 2010 by Emilie Tabor and Maddie Raedts, who. Sir Martin Sorrell’s S4Capital has added a third major leg to its business, buying what it calls Europe’s largest influencer agency IMA to merge with its MediaMonks digital content business. Both are based in Amsterdam.

Agency 73

Agency Media Finance Advertising 73

More About Advertising

JULY 25, 2018

Digital media platform Smartology’s mission is to provide a reputable site network for blue chip advertisers. In 2010, this looked like. CEO Mark Bembridge explains. 1/When did Smartology start and why?

Machine Learning 40

Machine Learning Advertising Media Ad Tech 40

More About Advertising

OCTOBER 14, 2022

IKEA is reviewing its UK creative account, happily ensconced at Mother since 2010. The post IKEA reviews UK creative account at Mother, Tesco sticks with EssenceMediacom first appeared on More About Advertising. As and when we decide to.

Agency 59

Agency Advertising 59

Martech

NOVEMBER 7, 2022

But agile customer service and/or significant contributions to public debates, while raising brand profiles, isn’t advertising and doesn’t make Twitter any money. Google understood that and offered $10 billion for the company in 2010. So, if Twitter does implode, marketers will lose a significant, useful tool. TikTok $46.86

Marketing 108

Marketing Finance Media MarTech 108

More About Advertising

APRIL 26, 2016

The agency has worked with STC in the UK since 2010. Adam&eveDDB is launching its first global campaign – ‘Every Last Child’ – for charity Save The Children. Media for the three-year campaign is by the7Stars.

Agency 66

Agency Media Advertising 66

Martech Series

AUGUST 8, 2022

Experienced Media Executive Returns to Innovative TV Advertising Company in New Role. Simulmedia, the industry leader in truly cross-channel TV advertising, announced the return of Jon Werther in the newly created role of Executive Vice President, Operations and Business Development. Pre-Seed Funding. “I’m

MarTech 79

MarTech Media Advertising Marketing 79

More About Advertising

JUNE 24, 2020

Yeo Valley did in 2010, two in the fact. These days would a (relatively) small brand essay a two-minute commercial from the hardly bargain basement talents of BBH? This epic take-off of Take That (from ‘The Churned’) follows a two-minute rapping epic so guess it worked. Or that Sir John was very persuasive. Very BBH.

Agency 64

Agency Advertising 64

All About Advertising Law

MAY 31, 2022

for allegedly using private account security data to sell targeted advertisements without informing the platform’s users. In addition to the monetary penalty, the order provides for the following injunctive relief: In serving advertisements, Twitter cannot use the phone numbers and email addresses it previously collected.

Media 98

Media Advertising Agency 98

Advertising to Baby Boomers

AUGUST 11, 2014

So have others: 01 November 2006 The steady glow of the Boom tube 15 February 2009 Television Still Shines 15 June 2010 Spending goes where the eyeballs are. Its too big for this tiny blog, so heres the link: How America is Watching TV Ill grab a chunk of it: Sounds like what Ive been saying for years.

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More About Advertising

OCTOBER 7, 2019

Founded by Juan and Zanya Zambrano (below) in 2010. Now his new S4Capital has “merged” Firewood, claimed to be Silicon Valley’s largest digital agency with MediaMonks, the foundation of the S4 empire. Firewood, reported to have cost $150m, ticks lots of boxes.

Agency 63

Agency Ad Tech Finance Advertising 63

Martech

APRIL 11, 2023

It’s 2010 and I’m working on my passion project, SLentrepreneur Magazine. My virtual avatar, Avarie Parker and my global team of editors, writers and photographers for my online publication SLentrepreneur taken circa 2010. Picture this. I was amazed, and it cemented my belief in the power of this technology.

Marketing 110

Marketing Conversion Education ROI 110

Digiday

JANUARY 30, 2023

As game developers step up their activity in the mobile space, they are looking to build out internal in-game advertising departments — and acquiring an embattled in-game ad company might be the best way to do that. The past few months have been relatively rocky for the nascent in-game advertising industry. ”

Ad Tech 68

Ad Tech Finance Advertising Audience 68

Advertising to Baby Boomers

FEBRUARY 21, 2016

Professor Kohlbacher asked me to fashion an Afterword for his newest co-written tome: Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan By Michael Prieler and Florian Kohlbacher Population aging is a powerful megatrend affecting many countries around the world. Download it.) Michelle R.

Advertising 40

Advertising Fashion Communications Marketing 40