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Why Social Media Isn’t Working for Ad Agency New Business

Fuel Lines

From my experience, most agencies finally got on board with social media in 2010. Online new business course for advertising, digital, media and PR agencies. photo credit: Visual Content Social Media Icons Color Splash Montage – Banner via photopin (license). Agency Workshop: A New Approach for New Business.

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CFPB Warning to Consumer Financial Services Digital Marketing Providers

All About Advertising Law

While service providers to “covered persons” under the CFPA are already subject to the Act, Congress carved out an exception for service providers offering or providing to covered persons “time or space for an advertisement for a consumer financial product or service through print, newspaper, or electronic media.”

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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

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What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?

Clearcode

Programmatic advertising has completely revolutionized many digital channels, such as web and in-app mobile. Now, programmatic advertising is making its way into emerging digital channels like connected TV (CTV). In this blog post, you’ll learn how advertising in HbbTV works, what the main ad formats are, and what are its benefits.

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Presenting the Future of Mobile Advertising: Airpush Review 2021

Lemonads

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. This ad network specializes in monetizing all types of mobile traffic, making it a superb choice for mobile publishers, app developers, and advertisers who want to promote products to these users.

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OOH & Its Role In Sustainability

Advendio

As a result, many brands have made firm deadline commitments to sustainability practices throughout their businesses from products and services to how they advertise. Electric-vehicle charging stations have also become a popular means for DOOH for example, Volta in the US which have offset over 44 million pounds of CO2 since 2010.

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Television Repeats

Advertising to Baby Boomers

Why TV Ad Spend Will Grow More Than Digital Spend In The Next Five Years … TV advertising and audiences are not shrinking. The average American watches more than 34 hours of TV programming every week … TV advertising works. What does: Many offer up their prognostications as something fresh, profound, even controversial.

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