Advertising to Baby Boomers

SEPTEMBER 22, 2015

Traipsing every which way today… Baby Boomers Not Fans of Mobile Ads September 21, 2015 … Baby Boomers have solid smartphone adoption, at 64.4% of mobile phone users this year … Baby boomers also had a highly negative response to mobile ads. were interested in receiving ads on their phone at all.

Marketing 65

Marketing Mobile Ads Advertising 65

Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? At lemonads, we know how profitable and fun mobile campaigns can be.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Monetize More

AUGUST 10, 2022

Ad mediation has been around since 2010, but publishers are now discovering the potential of these platforms since some can perform up to 20% better than a single ad network. Ad mediation provides publishers with more revenue generation scope & complete control over how, when, & who gets their ad inventory.

Fill rate 59

Fill rate CPM Ad network Ad Inventory 59

Advertising to Baby Boomers

NOVEMBER 28, 2017

The famed Soothsayer and advertising gadfly has been startling the world for most of a decade with his mundane prognostications. How Often Do Consumers Intentionally Click Mobile Ads? Just 4% said they clicked on a mobile ad at least somewhat often. NostraChuckus is having a good year. Add this one to the list.

Mobile Ads 40

Mobile Ads Banner Advertising Media 40

Advertising to Baby Boomers

JANUARY 9, 2018

An advertisement you hold in your hand is about as big as a large piece of confetti. NostraChuckus’ thoughts through the years: May 2010 : Foretellings … That silly retronym “traditional advertising” will remain the premiere force for introducing people to a product or service, along with sustaining its shelf life.

Mobile Ads 45

Mobile Ads Audience Advertising Marketing 45

InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. QR codes can also be included in their main website and print advertising.

AutoMobile 52

AutoMobile Rich Media Geo targeting Mobile Ads 52