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The Barkley Agency Finds A Niche in Marketing to Millennials

Fuel Lines

Jeff Fromm, is an EVP at Barkley , the largest 100% employee-owned advertising agency in the U.S. He has been actively studying Millennials since 2010. The Barkley agency demonstrates how to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects.

Agency 279
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10 LinkedIn Ad Mistakes… Made by LinkedIn Itself

Karola Karlson

Part of my bad-examples-draught problem was that I’d been looking up the top B2B brands’ ads directly in the LinkedIn Ad Library. They look like something of a mediocre B2B brand’s ads from 2010. Here are some more LinkedIn for Marketing ad creatives that popped up in my LI feed. Not awful is not great.

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Why is advertising so unpopular?

Advertising to Baby Boomers

Bob Hoffman tipped me off in a tweet : Here's something rare: Intelligent people talking about advertising. AdContrarian) March 4, 2021 Why is advertising so unpopular? by Paul Feldwick It has been widely accepted over the last few years that consumers feel advertising is a nuisance. Culled from some surveys : Oh!

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Have we entered a post-agile marketing age?

Chief Martech

Catching up on my backlog of data and topics from before #MartechDay earlier this month — which featured the 2022 marketing technology landscape and the 2022 Stackies — the top of my list is the latest State of Agile Marketing report from AgileSherpas. Since then, it’s had fluctations up and down. What happened in 2010?

Marketing 111
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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

It's easier to do than advertising. These days, people want something of value to help them make up their own minds rather than simply being sold a solution (crazy concept, huh?). The Realeyes study found that viewers of branded content were 62% more likely to react positively compared to those who watched 30-second advertisements.

Education 140
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The Psychobabble Silly News: Bifurcated Boomers

Advertising to Baby Boomers

Every so often I do a Google News search for Baby Boomers and two contradictory articles pop up one after the other. Earlier Pairings: 21 May 2010 We’re all miserably happy, or … Baby Boomers: An unhappy generation? Does any of this have anything to do with marketing and advertising? It happens once or twice a year.

Pop-Up 45
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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

” Margins were tight, which served them well during the recession of 2008-09 and set up an uplisting to Nasdaq in 2009. Growth was solid in the years 2009-2010. If you’re curious – and I know you are – the Top 5 ad networks at the start of 2010 were AOL Advertising (187M), Yahoo!