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Why Social Media Isn’t Working for Ad Agency New Business

Fuel Lines

From my experience, most agencies finally got on board with social media in 2010. There is no focus on a particular target audience. A lot of social media efforts fail because of the lack of value/benefit for the intended audience. 70% of marketers report that social media marketing delivers poor or average return on investment.

Agency 269
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CFPB Warning to Consumer Financial Services Digital Marketing Providers

All About Advertising Law

The case is more clear-cut, according to the CFPB, when the digital marketing provider determines which specific consumers should see digital advertisements, such as suggesting to the covered persons which users are the most appropriate audience for the advertisement, rather than receiving direction from the covered person.

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How to Use Social Media to Substantially Improve Your SEO

Single Grain

Back in 2010, both Google and Bing stated that social signals were being used to determine rankings for the SERPs. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. To be clear here, social media is not a direct SEO hack.

SEO 100
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Television Repeats

Advertising to Baby Boomers

Why TV Ad Spend Will Grow More Than Digital Spend In The Next Five Years … TV advertising and audiences are not shrinking. Audiences are massive. They are passive audiences. They are passive audiences. The average American watches more than 34 hours of TV programming every week … TV advertising works. Sounds familiar.

Banner 45
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OOH & Its Role In Sustainability

Advendio

Electric-vehicle charging stations have also become a popular means for DOOH for example, Volta in the US which have offset over 44 million pounds of CO2 since 2010. By utilizing first-party data and technology, OOH advertisements can also be optimized and targeted to reach certain audiences who perhaps are eco-conscious.

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56. Tom Chavez – giving us the Rapt on Krux and data

Paleo AdTech

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. In 2010, Tom and Vivek Vaidya co-founded Krux. But around 2003, he made contact with Yahoo at a time when Yahoo was looking for a yield management solution.

Ad Tech 52
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What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?

Clearcode

HbbTV applications utilize the Internet to display content like high-resolution images and text, and various mechanisms for audience interaction. This simple mechanism offers great opportunities to reach a target audience precisely and attract their attention for longer. Banners were the first format of programmatic ads on HbbTV.