2010 Audience Demand Side Platform 
Paleo AdTech
DECEMBER 10, 2023
The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance. Growth was solid in the years 2009-2010. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).
Paleo AdTech
MARCH 22, 2022
The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance. Growth was solid in the years 2009-2010. By this point, Interclick’s differentiation from the pack was its focus on infusing data into audience definitions.
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VideoWeek
MARCH 14, 2025
More than 70 percent of FAST content tracked by Gracenote was produced post-2010, and just 13.4 Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste.
Monetize More
DECEMBER 28, 2022
As an ad tech banker, Terence Kawaja assembled the ad-tech industry map in 2010 together with Nick Macshane (CEO of Progress Partners) and named it the ‘Display Luma Landscape’ Despite looking all congested, the Display Lumascape garnered insane popularity as it brought order to the chaos while organizing the ad tech industry categories.
Lemonads
FEBRUARY 26, 2021
Real-time bidding (RTB) technology is becoming the golden standard in the affiliate industry because it allows maximum flexibility while improving the way ads get delivered to the target audiences. Demand-side stakeholders are usually looking for niche audiences, which may become a nuance when purchasing traffic without RTB.
Smart-Hub
DECEMBER 22, 2023
AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. It transforms how businesses engage with their audiences and requires technical expertise to navigate. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.
Lemonads
JANUARY 3, 2021
exchanges, networks working with publishers, and sell-side platforms) and competitive buyers of that inventory (bidders, demand-side platforms, or networks working with advertisers). The result is that they have way more opportunities to reach their target audience.
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