2010 Audience Display Advertising 
Monetize More
DECEMBER 28, 2022
The Display Lumascape or Luma landscape is the map consolidating various parties coexisting in the ad tech wonderland depending on their functions. Publishers’ Perspectives: Due to their lack of PR power or voice, agency trading desks often end up taking a lot of the blame for the advertiser dollars that are siphoned from publishers.
Clearcode
APRIL 26, 2022
Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.
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VideoWeek
SEPTEMBER 23, 2022
Advertising revenues as a whole were strong in Q2, as display advertising revenues grew 28.6 The pair will conduct test transactions on behalf of two clients in 10 local markets, based on impressions delivered to advanced audiences built in Dentsu’s M1 platform. UK publishers’ total digital revenues grew by 12.3
Ad Beat
NOVEMBER 25, 2024
2010: “Start Booming.” 2010: “Small Business Saturday.” While programmatic advertising takes the lead by making up 50% of the ad spend, video advertising isn’t that far behind, coming in at 46%. This makes sense, considering the fact that AmEx has a huge global audience of different types of customers.
VideoWeek
JANUARY 17, 2025
Publishers Lean On Data Sales as Ad Revenues Struggle UK digital publisher revenues were flat in Q3 last year, according to the latest Digital Publisher Revenue Index from the Association of Online Publisher and Deloitte with display advertising and digital video revenues both down significantly year-on-year. percent. .
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