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The Barkley Agency Finds A Niche in Marketing to Millennials

Fuel Lines

Most do not have an identifiable target audience Many do not have a written plan to market themselves Inconsistent new business practices No positioning beyond constantly stating that, “we have great creative, we’re stratetic and we’re fun to work with! He has been actively studying Millennials since 2010.

Agency 279
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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

your audience) than the above two points. Because content marketing has become such a crowded arena, brands have to do more than ever to stand out from everyone else's blog posts just to catch the eye of that coveted targeted audience. It's more popular with people (i.e. First, they looked to media companies for inspiration.

Education 140
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How to Use Social Media to Substantially Improve Your SEO

Single Grain

Back in 2010, both Google and Bing stated that social signals were being used to determine rankings for the SERPs. According to Moz’s latest report , social signals (including Facebook and Twitter engagement rates) made up to 3.47% of Google’s ranking factors. To be clear here, social media is not a direct SEO hack.

SEO 100
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How to Create a High-Performance Content Marketing Strategy in 2020

Single Grain

Back in 2010, it was easy to gain a competitive advantage through content marketing, but ten years later, it’s a tactic that few businesses fail to employ. Since content marketing is all about drawing your audience in with high-value content, your content must be genuinely engaging, informative and/or entertaining to your audience.

SEO 105
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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

” Margins were tight, which served them well during the recession of 2008-09 and set up an uplisting to Nasdaq in 2009. Growth was solid in the years 2009-2010. At the end of 2009, Comscore ranked Interclick as the #10 ad network by size, with a monthly audience of about 150 million uniques and a YoY growth rate of 9%.

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

The startup’s clever innovation was to sell anti-popup ad software downloads via popup ads, which were then ubiquitous and often alarming, like this one on the Fastclick ad network that looked like a legitimate warning message but wasn’t: Pop-up ad on Dribbleglass.com via Fastclick ad network (circa 2002).

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The Silver Economy: What We Know About the Senior Generations on Connected TV

MNTN

This post was produced in partnership with Coming of Age , a Lever Interactive company that specializes in marketing to audiences over the age of 50. Well, it’s not actually a new group… In fact, this audience has been around for quite some time—we’re referring to older adults, aka the “ silver economy ”.

Pop-Up 52