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Why Social Media Isn’t Working for Ad Agency New Business

Fuel Lines

From my experience, most agencies finally got on board with social media in 2010. photo credit: Visual Content Social Media Icons Color Splash Montage – Banner via photopin (license). If your agency’s social media participation isn’t developing new business leads, it’s important to know why. .

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CFPB Warning to Consumer Financial Services Digital Marketing Providers

All About Advertising Law

Back then, online advertising was all about the sheer number of impressions , meaning how many people might see a banner ad placed on a website, where the ad would be seen by any visitor to that page. And since 2010, the FTC and CFPB have been actively scrutinizing digital marketers, including lead generators.

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OOH & Its Role In Sustainability

Advendio

Electric-vehicle charging stations have also become a popular means for DOOH for example, Volta in the US which have offset over 44 million pounds of CO2 since 2010. Digital-out-of-home can also be green with DOOH media companies installing solar panels to power digital screens and also creating smart technology to charge these screens.

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56. Tom Chavez – giving us the Rapt on Krux and data

Paleo AdTech

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. In 2010, Tom and Vivek Vaidya co-founded Krux. But around 2003, he made contact with Yahoo at a time when Yahoo was looking for a yield management solution.

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Television Repeats

Advertising to Baby Boomers

Just one more: 01 May 2010 Foretellings … That silly retronym “traditional advertising” will remain the premiere force for introducing people to a product or service, along with sustaining its shelf life. Even I’m getting bored sifting through these moldy posts.

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Smartphone Ads = Silly Graphical Doodads

Advertising to Baby Boomers

From May 2010: Foretellings … The more people use smartphones, the less they’ll tolerate silly graphical doodads mucking up their small screens. Nearly a quarter said they never did, while another 49% said they rarely did so. Just 4% said they clicked on a mobile ad at least somewhat often.

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What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?

Clearcode

In June 2010, the European standards agency ETSI approved version 1.1.1 Banners: Information boxes (square or rectangular) are displayed in the lower right corner of the screen. Banners were the first format of programmatic ads on HbbTV. L-shaped banner ad example. Rectangular banner ad example.