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To put that into perspective, the current click-through rate for banner ads is between.02 And more recently from 2010 onwards, the key theme has been privacy. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994.
Banner Ads = Happy Meal Toys…??? There’s a fellow at Forbes who says that banner advertising is now akin to Happy Meal Toys : The New Price Of A Web Ad: Free? In effect, a cheap banner ad becomes the crummy plastic toy in the Happy Meal. Banner Ads? 2010: The Year of The Baby Boomer Brain. 17 July 2012.
The web is dead for advertising/banner ads: 17 July 2012 Banner Ads = Happy Meal Toys…??? In fact, 99% of stable cookies examined never click on an ad … optimization of campaigns to achieve higher CTR may in fact be reducing brand ROI. 2010: The Year of The Baby Boomer Brain. Miscellany: Sex, Travel, Tech.
Assuming that all you need is a web site, maybe a bit of paid Google Search, maybe some banner ads here and there – and they will come. In fact, 99% of stable cookies examined never click on an ad … optimization of campaigns to achieve higher CTR may in fact be reducing brand ROI. . *.com are bounces). The AARP Posts.
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