Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. “This is funny,” Tom admits, “but I had no idea what CPM stood for. In 2010, Tom and Vivek Vaidya co-founded Krux. Literally … So we just learned, right?

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Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. “This is funny,” Tom admits, “but I had no idea what CPM stood for. In 2010, Tom and Vivek Vaidya co-founded Krux. Literally … So we just learned, right?

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Ad Tech CPM Data Management Platform Banner 40

Lemonads

FEBRUARY 2, 2021

Founded back in 2010, the company is headquartered in the US and specializes in monetizing as well as selling all types of mobile traffic through push notifications. According to Airpush, publishers can make up to 30 times more monetizing traffic using the network’s push ads when compared to conventional CPM.

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Clearcode

APRIL 26, 2022

To put that into perspective, the current click-through rate for banner ads is between.02 And more recently from 2010 onwards, the key theme has been privacy. The 2010 Onwards in Digital Advertising: Privacy. 02 and 2%, which just goes to show you that consumers will be interested in anything that’s new, even advertising.

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