InMobi

JUNE 25, 2018

Our data shows video ads having click-through rates that are 56 percent better than what banner ads get (no surprise there) and even 34 percent better than native ads. Just between 2016 and 2017, video ad click-through rates increased 300 percent. 1) Because It’s Effective In short, video ads work.

Click Through Rate 52

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Single Grain

FEBRUARY 17, 2020

Over the years, Proctor and Gamble produced more than a dozen soap operas , including the last P&G-owned soap opera As the World Turns , which went off air in 2010. User-generated content can see a 4X increase in click-through rates over traditionally published content and a 50% drop in cost per clicks.

Education 140

Education Pop-Up Entertainment Audience 140

Monetize More

DECEMBER 28, 2022

As an ad tech banker, Terence Kawaja assembled the ad-tech industry map in 2010 together with Nick Macshane (CEO of Progress Partners) and named it the ‘Display Luma Landscape’ Despite looking all congested, the Display Lumascape garnered insane popularity as it brought order to the chaos while organizing the ad tech industry categories.

Ad Server 52

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Paleo AdTech

DECEMBER 10, 2023

” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually.

Media 52

Media Click Through Rate Rich Media Ad Server 52

Paleo AdTech

MAY 24, 2023

” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually.

Media 40

Media Click Through Rate Rich Media Ad Server 40

Clearcode

APRIL 26, 2022

This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 And more recently from 2010 onwards, the key theme has been privacy.

Advertising 40

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Advertising to Baby Boomers

APRIL 29, 2013

Then I would’ve added it here: The Social Media - WOMM - Web Advertising Posts But the intrepid Ad Contrarian beat me to it: April 29, 2013 Online Advertisers Getting Hosed Click-through rates are abysmal. The odds of breaking through on YouTube are in the million-to-one range. QR codes are a cruel joke.

Advertising 45

Advertising Click Through Rate Education Ad Exchange 45