Remove 2010 Remove Click Through Rate Remove Data Management Platform
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Best Guide to Display Lumascape [2023]

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As an ad tech banker, Terence Kawaja assembled the ad-tech industry map in 2010 together with Nick Macshane (CEO of Progress Partners) and named it the ‘Display Luma Landscape’ Despite looking all congested, the Display Lumascape garnered insane popularity as it brought order to the chaos while organizing the ad tech industry categories.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

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This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 And more recently from 2010 onwards, the key theme has been privacy.