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Advertisers love this because of the higher conversionrate potential and publishers love it because they can maximize the value of a single impression based on data and the ability to connect brands with the visitor in real-time. Check our other article which covered all about what RTB is and how it works!
These platforms provide details of what the whole market is doing and give the numbers that show the efficiency of each: conversationrate and network’s performance in each offer. Existing since 2010 it’s well established in the market and presents professional solutions and updates that no other has.
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