Martech

SEPTEMBER 9, 2024

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. ECPC is a light touch of automated bid strategies, allowing you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target. Key dates: October: eCPC option removed for new campaigns. Why we care. Processing.

CPC 112

CPC Machine Learning CPA Conversion 112

Paleo AdTech

APRIL 25, 2023

ValueClick was an ad network that sold excess (so-called “remnant”) inventory from publishers using a CPC model. CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). AS acquired a DMP from Germany called Wunderloop in 2010.

CPC 105

CPC CPM Ad network CPA 105

Paleo AdTech

DECEMBER 10, 2023

ValueClick was an ad network that sold excess (so-called “remnant”) inventory from publishers using a CPC model. CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). AS acquired a DMP from Germany called Wunderloop in 2010.

CPC 52

CPC CPM Ad network CPA 52