Paleo AdTech

JULY 13, 2021

It was launched by ex-Yahoo and SAS execs in 2010. He shares what it’s like to work in a decommissioned building, how long it takes an ex-Russian Army officer to eat to a large steak, and why it’s time to break up with the third-party cookie. Don’t miss it.

Ad Tech 52

Ad Tech Cookies Audience Agency 52

Paleo AdTech

DECEMBER 10, 2023

Growth was solid in the years 2009-2010. If you’re curious – and I know you are – the Top 5 ad networks at the start of 2010 were AOL Advertising (187M), Yahoo! The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance.

Ad network 52

Ad network Pop-Up Demand Side Platform Finance 52

Paleo AdTech

MARCH 22, 2022

Growth was solid in the years 2009-2010. If you’re curious – and I know you are – the Top 5 ad networks at the start of 2010 were AOL Advertising (187M), Yahoo! The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance.

Ad network 52

Ad network Pop-Up Demand Side Platform Finance 52

Paleo AdTech

DECEMBER 10, 2023

This data was combined at the browser-level using third-party cookies as the unifying ID, and the model would estimate the impact of the different ad placements on the outcome. Needless to say, cookie deprecation and tools like ad blockers change the value of any MTA platform today, but Visual IQ was undoubtedly an innovator.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Paleo AdTech

DECEMBER 8, 2021

This data was combined at the browser-level using third-party cookies as the unifying ID, and the model would estimate the impact of the different ad placements on the outcome. Needless to say, cookie deprecation and tools like ad blockers change the value of any MTA platform today, but Visual IQ was undoubtedly an innovator.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Lemonads

JANUARY 24, 2022

Some of the top affiliate marketing programs can have 30 days, 45 days, even 90 days cookie duration. These programs are all from highly trusted brands and household names, with high conversion rates, long cookie duration, and high payouts. The Cookie duration is 30 days.

Affiliates 52

Affiliates CPA Conversion Rate Cookies 52

Basis

FEBRUARY 8, 2024

And, with third-party cookie deprecation, signal loss, and privacy-friendly advertising a top consideration for advertisers in 2024, CTV in particular can appeal as a trusted safe haven for digital advertising—after all, CTV has always been cookieless, allowing advertisers to connect with audiences in a targeted and privacy-friendly way.

Advertising 111

Advertising Audience Conversion Rate Education 111

Digiday

JANUARY 15, 2023

Now agencies are beginning to research and learn about this cohort born after 2010, as experts say the work will be crucial in connecting with future generations. Gen Alpha includes children born between 2010 and 2024, with about 2.7 ” Impact of Gen Alpha in the market.

Agency 69

Agency Media Conversion Marketing 69

Monetize More

DECEMBER 28, 2022

As an ad tech banker, Terence Kawaja assembled the ad-tech industry map in 2010 together with Nick Macshane (CEO of Progress Partners) and named it the ‘Display Luma Landscape’ Despite looking all congested, the Display Lumascape garnered insane popularity as it brought order to the chaos while organizing the ad tech industry categories.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

SEPTEMBER 7, 2023

Webinars may sound very 2010 to you, and you likely doubt that webinar ROI is anything to write home about, but don’t be so quick to dismiss them. Whether you’re a big-shot agency or a small business trying to make a mark, webinars are still a potent tool for generating high-quality leads.

ROI 52

ROI Audience Cookies Agency 52

Martech

FEBRUARY 24, 2022

It also supports custom integration via Zapier, webhooks, custom cookie capture, and API and its Lead Center mobile app lets users run a business efficiently from anywhere. London-based Infinity was founded in 2010 and has 135 employees. CallSource. A CallSource dashboard (via CallSource). It has additional U.S.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Single Grain

SEPTEMBER 16, 2022

Using cookies to keep session information. Data centers are complemented by an array of advanced computing resources distributed among phones, laptops, appliances, sensors and cars, which will produce and consume 160 times more data in 2025 than in 2010. Using Javascript to create forms and interactive content. 1999-2012).

Machine Learning 29

Machine Learning Communications Marketing SEO 29

VideoWeek

JUNE 9, 2023

Financial Times Finds Success with Frequency Optimisation Tool The Financial Times’ new frequency optimisation tool, which it launched earlier this year as a replacement for cookie-based frequency capping tools, is proving successful at driving brand metrics, Adweek reported this week.

Agency 52

Agency Media Ad Tech eCommerce 52

VideoWeek

AUGUST 19, 2022

Walmart also ventured into streaming when it acquired AVOD service Vudu in 2010, before selling the platform to Comcast-owned Fandango in 2020. The partnership sees the retail giant squaring off against online rival Amazon, whose Prime Video offering is bundled with its overall subscription. Warner Bros. Discovery Sells GB News Stake.

Media 52

Media Ad Tech Agency eCommerce 52

Martech Series

OCTOBER 28, 2022

Invented the use of instrumentation for security, including interactive application security testing (IAST) and runtime application self protection (RASP) and earned seven patents for the technology with Arshan Dabirsiaghi in 2010. ” Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era.

Healthcare 85

Healthcare Finance Cookies MarTech 85

Clearcode

APRIL 26, 2022

And more recently from 2010 onwards, the key theme has been privacy. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The 2010 Onwards in Digital Advertising: Privacy. The 1990s in Digital Advertising: Innovation.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Advertising to Baby Boomers

SEPTEMBER 5, 2011

Over the last three months, one from April 2010 has crawled out of the grave, haunting the internet. At least to NostraChuckus : Foretellings (2010) …With the exception of the workplace, smartphones (along with iPads and Kindles or something like them) might just make desktops and laptops and the web as we know it obsolete.

Real Estate 40

Real Estate Education Shipping Advertising 40

Advertising to Baby Boomers

JULY 17, 2012

In fact, 99% of stable cookies examined never click on an ad … optimization of campaigns to achieve higher CTR may in fact be reducing brand ROI. 2010: The Year of The Baby Boomer Brain. Banner Ads? Not so much. Almost not at all: Click this ad. … a tiny fraction of people ever click on an ad. Miscellany: Sex, Travel, Tech.

Banner 66

Banner Advertising Education ROI 66

Advertising to Baby Boomers

AUGUST 28, 2013

In fact, 99% of stable cookies examined never click on an ad … optimization of campaigns to achieve higher CTR may in fact be reducing brand ROI. 2010: The Year of The Baby Boomer Brain. The web is dead for advertising/banner ads: 17 July 2012 Banner Ads = Happy Meal Toys…??? Miscellany: Sex, Travel, Tech. The AARP Posts.

Advertising 53

Advertising Pharmaceuticals Banner Education 53

Advertising to Baby Boomers

MAY 23, 2013

Post from 2007 : Neighborhood Design, Universal Design Cohousing communities arent cookie-cutter projects. 2010: The Year of The Baby Boomer Brain. One solution: cohousing, featuring condos clustered around a central courtyard or home improvements that make the house more age-appropriate. Each is unique. Miscellany: Sex, Travel, Tech.

Advertising 49

Advertising Education Marketing Cookies 49

Advertising to Baby Boomers

OCTOBER 6, 2011

In fact, 99% of stable cookies examined never click on an ad … optimization of campaigns to achieve higher CTR may in fact be reducing brand ROI. 2010: The Year of The Baby Boomer Brain. Let me take on #2 first (not that I haven’t been screaming about it for years). … a tiny fraction of people ever click on an ad.

Advertising 40

Advertising Banner Education Marketing 40

Advertising to Baby Boomers

JULY 9, 2014

We’re not lining up on docks for meaningless cruises on silly ships, nor are we allowing ourselves to be bundled into cookie- cutter cavalcades so we can gawk at decaying castles from the lumpy seats of double-decker buses. 2010: The Year of The Baby Boomer Brain. Nobody is going to tell us what a vacation is. The AARP Posts.

Advertising 69

Advertising Pop-Up Education Shipping 69

VideoWeek

MARCH 7, 2025

The advent of the programmatic revolution around 2010 marked Lotame’s first significant pivot, positioning itself as a leading global DMP and data marketplace. In 2011, the company exited the advertising network business to focus on data management. This acquisition will expand Publicis’s individual consumer profiles from 2.3

Agency 52

Agency Demand Side Platform Data Management Platform GDPR 52