Single Grain

SEPTEMBER 8, 2023

Adaptability to a Cookie-less World : The digital world is gradually moving away from cookies due to privacy concerns. GA4 is designed with this in mind, providing a robust system that can work efficiently even as the reliance on cookies diminishes. This flexibility ensures that analytics is more tailored and relevant.

ROI 98

ROI A/B Testing Marketing SEO 98

Martech

FEBRUARY 24, 2022

It also supports custom integration via Zapier, webhooks, custom cookie capture, and API and its Lead Center mobile app lets users run a business efficiently from anywhere. London-based Infinity was founded in 2010 and has 135 employees. Infrastructure is deployed on Amazon Web Services (AWS) which complies with GDPR.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Clearcode

APRIL 26, 2022

And more recently from 2010 onwards, the key theme has been privacy. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The 2010 Onwards in Digital Advertising: Privacy. The 1990s in Digital Advertising: Innovation.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

MARCH 7, 2025

The advent of the programmatic revolution around 2010 marked Lotame’s first significant pivot, positioning itself as a leading global DMP and data marketplace. However, the introduction of the General Data Protection Regulation (GDPR) in 2018 posed substantial challenges, leading to the devaluation of DMPs and data marketplaces.

Agency 52

Agency Demand Side Platform Data Management Platform GDPR 52