Basis

OCTOBER 17, 2022

As a marketing professional, one way to impress a friend who doesn’t work in the space might be to have them look at any current LUMAscape. Since its debut in 2010, the marketing technology LUMAscape has served as a symbol of both the innovation and the complexity that have come to characterize the digital media and marketing space.

Media 97

Media Marketing Healthcare Manufacturing 97

Paleo AdTech

AUGUST 7, 2024

In 2010, he co-founded another technically ingenious startup called Korrelate, an ad attribution solution. ” So Engage was built on the Fidelity-inspired direct mail idea to build anonymous profiles, plus cookies. Daniel was also the man behind much of the technical resourcefulness of the ad network Tacoda.

Ad Server 52

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Martech

NOVEMBER 15, 2021

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures.

Marketing 109

Marketing Machine Learning ROI Cookies 109

Paleo AdTech

DECEMBER 10, 2023

Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Paleo AdTech

DECEMBER 8, 2021

Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Monetize More

DECEMBER 28, 2022

As an ad tech banker, Terence Kawaja assembled the ad-tech industry map in 2010 together with Nick Macshane (CEO of Progress Partners) and named it the ‘Display Luma Landscape’ Despite looking all congested, the Display Lumascape garnered insane popularity as it brought order to the chaos while organizing the ad tech industry categories.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Clearcode

APRIL 26, 2022

And more recently from 2010 onwards, the key theme has been privacy. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The 2010 Onwards in Digital Advertising: Privacy. The 1990s in Digital Advertising: Innovation.

Advertising 40

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