Single Grain

SEPTEMBER 16, 2022

is the latest Internet technology that leverages machine learning, artificial intelligence and blockchain to achieve real-world human communication. It is built using artificial intelligence, machine learning and the semantic web, and uses the blockchain security system to keep your information safe and secure.

Machine Learning 29

Machine Learning Communications Marketing SEO 29

Martech Series

JUNE 6, 2022

A newly enriched, machine learning-driven version of NCSolutions ‘ (NCS) next-generation advertising campaign measurement solution will help consumer packaged goods (CPG) advertisers be more agile in dynamic markets and have greater insight into the elements of their campaigns that are driving sales lift and return on ad spend (ROAS). .

Machine Learning 92

Machine Learning Advertising Cookies MarTech 92

Ad Monsters

AUGUST 16, 2024

Google’s flip flop on deprecating third-party cookies more times than I care to recount. But starting in the mid-2010’s, brand safety and suitability were called into question. But, with advances in AI and Machine Learning, it is now not only possible but profitable for publishers to host healthy, engaged communities at scale.

Conversion 105

Conversion Machine Learning eCommerce Audience 105

Martech

NOVEMBER 15, 2021

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures.

Marketing 109

Marketing Machine Learning ROI Cookies 109

Single Grain

SEPTEMBER 8, 2023

Improved Predictive Metrics : GA4 harnesses machine learning to offer predictive metrics. Adaptability to a Cookie-less World : The digital world is gradually moving away from cookies due to privacy concerns. Remember the olden days of 2010, when Google Analytics provided organic keyword data?

ROI 98

ROI A/B Testing Marketing SEO 98

Paleo AdTech

DECEMBER 10, 2023

This data was combined at the browser-level using third-party cookies as the unifying ID, and the model would estimate the impact of the different ad placements on the outcome. Needless to say, cookie deprecation and tools like ad blockers change the value of any MTA platform today, but Visual IQ was undoubtedly an innovator.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Paleo AdTech

DECEMBER 8, 2021

This data was combined at the browser-level using third-party cookies as the unifying ID, and the model would estimate the impact of the different ad placements on the outcome. Needless to say, cookie deprecation and tools like ad blockers change the value of any MTA platform today, but Visual IQ was undoubtedly an innovator.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40