Remove 2010 Remove Cookies Remove ROI
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How to Measure Your Content Marketing ROI

Single Grain

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. Adaptability to a Cookie-less World : The digital world is gradually moving away from cookies due to privacy concerns.

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Webinar ROI: The Overlooked Goldmine for Lead Generation

Single Grain

Webinars may sound very 2010 to you, and you likely doubt that webinar ROI is anything to write home about, but don’t be so quick to dismiss them. Last Thoughts on Webinar ROI So, before you discount webinars as a thing of the past, try giving them another thought. Work With Us Wait, Aren’t Webinars Antiquated?

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report.

Marketing 109
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9 call analytics platforms for marketing teams to consider

Martech

Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. It also offers a variety of services to maximize advertising ROI and call handler performance. CallSource. It has additional U.S.

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The WIR: YouTube Primetime Channels Lands in Germany, Viant Considers MediaMath Merger, and ANA says Agencies Must Ask Brands Permission to Use AI

VideoWeek

They proved to be “one of the most powerful and effective levers for generating store visits,” as well as delivering 40 percent higher ROI than the average for the sector. She has been a member of the BBC’s governing body since 2010, and will chair the board for twelve months, or until a permanent Chair is appointed.

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The Obligatory Follow-Up iPad (and Smartphone and QR Codes) Post

Advertising to Baby Boomers

Over the last three months, one from April 2010 has crawled out of the grave, haunting the internet. At least to NostraChuckus : Foretellings (2010) …With the exception of the workplace, smartphones (along with iPads and Kindles or something like them) might just make desktops and laptops and the web as we know it obsolete.

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Advertising to Baby Boomers: Banner Ads = Happy Meal Toys????

Advertising to Baby Boomers

In fact, 99% of stable cookies examined never click on an ad … optimization of campaigns to achieve higher CTR may in fact be reducing brand ROI. 2010: The Year of The Baby Boomer Brain. Almost not at all: Click this ad. … a tiny fraction of people ever click on an ad. Miscellany: Sex, Travel, Tech. The AARP Posts.

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