Martech

SEPTEMBER 9, 2024

Google introduced enhanced CPC in 2010 as a Smart Bidding strategy to optimize bids based on conversion likelihood. However, newer machine learning options like Maximize conversions (with optional target CPA) and Maximize conversion value (with optional target ROAS) offer more automated tools to improve performance.

CPC 110

CPC Machine Learning CPA Conversion 110

Paleo AdTech

APRIL 25, 2023

Originally a version of ValueClick that was designed to be faster (co-founded by aerospace engineers from UCSB), the dot-com meltdown required a retooling toward a CPA model. AS acquired a DMP from Germany called Wunderloop in 2010. Also in 2000, Jeff left ValueClick and started FastClick, another ad network. internet users.

CPC 105

CPC CPM Ad network CPA 105

Lemonads

JANUARY 24, 2022

Cookie Period (days): 90 Countries: worldwide Affiliate Commission: CPA up to $36 Currency: USD ExpressVPN has global recognition and popularity. PureVPN Affiliate Program Cookie Period (days): 90 Countries: USA Affiliate Commission: CPA 40% Currency: USD PureVPN has the largest global network, highly rated and widely used.

Affiliates 52

Affiliates CPA Conversion Rate Cookies 52

Paleo AdTech

DECEMBER 10, 2023

Originally a version of ValueClick that was designed to be faster (co-founded by aerospace engineers from UCSB), the dot-com meltdown required a retooling toward a CPA model. AS acquired a DMP from Germany called Wunderloop in 2010. Also in 2000, Jeff left ValueClick and started FastClick, another ad network. internet users.

CPC 52

CPC CPM Ad network CPA 52

Lemonads

AUGUST 26, 2020

Forensiq was established in 2010, making it one of the oldest fraud protection tools available for advertisers, publishers, and networks. Acquired by Impact in 2016, the platform has remained one of the best anti-fraud tools for the digital marketing space.

Machine Learning 52

Machine Learning CPL Affiliates CPA 52