58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience
Paleo AdTech
APRIL 25, 2023
ValueClick was an ad network that sold excess (so-called “remnant”) inventory from publishers using a CPC model. CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). AS acquired a DMP from Germany called Wunderloop in 2010.
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