Paleo AdTech

APRIL 25, 2023

CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). AS acquired a DMP from Germany called Wunderloop in 2010. ValueClick was an ad network that sold excess (so-called “remnant”) inventory from publishers using a CPC model.

CPC 105

CPC CPM Ad network CPA 105

Monetize More

AUGUST 10, 2022

Ad mediation has been around since 2010, but publishers are now discovering the potential of these platforms since some can perform up to 20% better than a single ad network. The mediation platform checks what CPM all the various ad networks are offering and looks for the highest one.

Fill rate 59

Fill rate CPM Ad network Ad Inventory 59

Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. “This is funny,” Tom admits, “but I had no idea what CPM stood for. In 2010, Tom and Vivek Vaidya co-founded Krux. Literally … So we just learned, right?

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Paleo AdTech

DECEMBER 10, 2023

CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). AS acquired a DMP from Germany called Wunderloop in 2010. ValueClick was an ad network that sold excess (so-called “remnant”) inventory from publishers using a CPC model.

CPC 52

CPC CPM Ad network CPA 52

Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. “This is funny,” Tom admits, “but I had no idea what CPM stood for. In 2010, Tom and Vivek Vaidya co-founded Krux. Literally … So we just learned, right?

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Monetize More

FEBRUARY 8, 2023

As a Google-certified partner (since 2010), the publishers we work with benefit from our constant access to the hottest updates about the ever-changing ad industry, putting them 10 steps ahead of their contemporaries. Higher-paying advertisers are ever-willing to pay a higher CPM for your ad spots. Invites only from Google.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Lemonads

FEBRUARY 2, 2021

Founded back in 2010, the company is headquartered in the US and specializes in monetizing as well as selling all types of mobile traffic through push notifications. According to Airpush, publishers can make up to 30 times more monetizing traffic using the network’s push ads when compared to conventional CPM.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52