Remove 2010 Remove CPM Remove Data Management Platform
article thumbnail

56. Tom Chavez – giving us the Rapt on Krux and data

Paleo AdTech

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. But around 2003, he made contact with Yahoo at a time when Yahoo was looking for a yield management solution. In 2010, Tom and Vivek Vaidya co-founded Krux.

Ad Tech 52
article thumbnail

56. Tom Chavez – giving us the Rapt on Krux and data

Paleo AdTech

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. But around 2003, he made contact with Yahoo at a time when Yahoo was looking for a yield management solution. In 2010, Tom and Vivek Vaidya co-founded Krux.

Ad Tech 40
article thumbnail

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

And more recently from 2010 onwards, the key theme has been privacy. The 2010 Onwards in Digital Advertising: Privacy. To help improve targeting and enhance media buys, DSPs often utilize data from data-management platforms (DMPs) and data brokers. The 1990s in Digital Advertising: Innovation.