Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. But around 2003, he made contact with Yahoo at a time when Yahoo was looking for a yield management solution. In 2010, Tom and Vivek Vaidya co-founded Krux.

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Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. But around 2003, he made contact with Yahoo at a time when Yahoo was looking for a yield management solution. In 2010, Tom and Vivek Vaidya co-founded Krux.

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Clearcode

APRIL 26, 2022

And more recently from 2010 onwards, the key theme has been privacy. The 2010 Onwards in Digital Advertising: Privacy. To help improve targeting and enhance media buys, DSPs often utilize data from data-management platforms (DMPs) and data brokers. The 1990s in Digital Advertising: Innovation.

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