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Founded back in 2010, the company is headquartered in the US and specializes in monetizing as well as selling all types of mobile traffic through push notifications. According to Airpush, publishers can make up to 30 times more monetizing traffic using the network’s push ads when compared to conventional CPM.
And more recently from 2010 onwards, the key theme has been privacy. The 2010 Onwards in Digital Advertising: Privacy. Ad networks aggregate unsold inventory from publishers and offer advertisers a consolidated and generally less expensive pool of impressions on a cost-per mille (CPM) basis. Next up we have programmatic direct.
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