Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

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Clearcode

APRIL 26, 2022

And more recently from 2010 onwards, the key theme has been privacy. The 2010 Onwards in Digital Advertising: Privacy. In 2016, the European Union adopted its General Data Protection regulation. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy.

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VideoWeek

MARCH 7, 2025

Founded in 2006 by Andy Monfried, Lotame began as a media data business with two divisions: an advertising network called Lotame Media Group, and a data management platform (DMP) named Crowd Control. In 2011, the company exited the advertising network business to focus on data management.

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Agency Demand Side Platform Data Management Platform GDPR 52