Paleo AdTech
DECEMBER 10, 2023
The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance. Growth was solid in the years 2009-2010. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).
Paleo AdTech
MARCH 22, 2022
The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance. Growth was solid in the years 2009-2010. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).
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Paleo AdTech
DECEMBER 10, 2023
— which was trying to redefine itself under CEOs Terry Semel and then Carol Bartz, — Wise did manage to coin the term Demand Side Platform (DSP) during his team’s pioneering work with P&G’s notorious multi-year programmatic in-housing ‘ Project Hawkeye.’
Paleo AdTech
DECEMBER 22, 2021
— which was trying to redefine itself under CEOs Terry Semel and then Carol Bartz, — Wise did manage to coin the term Demand Side Platform (DSP) during his team’s pioneering work with P&G’s notorious multi-year programmatic in-housing ‘ Project Hawkeye.’
VideoWeek
MARCH 14, 2025
More than 70 percent of FAST content tracked by Gracenote was produced post-2010, and just 13.4 The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system Ventura had reportedly signed up Sonos as its first hardware client. Read more on VideoWeek.
Lemonads
JANUARY 3, 2021
exchanges, networks working with publishers, and sell-side platforms) and competitive buyers of that inventory (bidders, demand-side platforms, or networks working with advertisers). Check our other article which covered all about what RTB is and how it works!
Lemonads
FEBRUARY 26, 2021
Demand Side The demand side is much broader than the supply side because it includes advertisers, demand-side platforms, media buyers, networks, and anyone who wants to purchase traffic from publishers. Advertisers need to keep an eye on the target audience for obvious reasons.
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