Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

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Clearcode

AUGUST 13, 2023

iPad went on sale in 2010, and a few days afterwards, Apple introduced their advertising platform, iAD. Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP). Facebook’s Mobile Ads was launched in 2012.

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VideoWeek

MARCH 14, 2025

More than 70 percent of FAST content tracked by Gracenote was produced post-2010, and just 13.4 The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system Ventura had reportedly signed up Sonos as its first hardware client. Read more on VideoWeek.

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VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

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Clearcode

APRIL 26, 2022

And more recently from 2010 onwards, the key theme has been privacy. The 2010 Onwards in Digital Advertising: Privacy. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g. The 1990s in Digital Advertising: Innovation.

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VideoWeek

MARCH 17, 2023

UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” According to the class action ruling, Meta’s Irish subsidiary improperly used personal data of Dutch citizens.

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VideoWeek

MARCH 7, 2025

Founded in 2006 by Andy Monfried, Lotame began as a media data business with two divisions: an advertising network called Lotame Media Group, and a data management platform (DMP) named Crowd Control. In 2011, the company exited the advertising network business to focus on data management.

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VideoWeek

JANUARY 17, 2025

The agreement will see Sincera tools integrated into The Trade Desks demand-side platform (DSP), according to the companies, giving advertisers insights into the inventory they buy. Malegori joined the agency in 2010, and became Global COO in 2023.

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