Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

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Clearcode

APRIL 26, 2022

And more recently from 2010 onwards, the key theme has been privacy. The 2010 Onwards in Digital Advertising: Privacy. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other.

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VideoWeek

MARCH 7, 2025

The advent of the programmatic revolution around 2010 marked Lotame’s first significant pivot, positioning itself as a leading global DMP and data marketplace. However, the introduction of the General Data Protection Regulation (GDPR) in 2018 posed substantial challenges, leading to the devaluation of DMPs and data marketplaces.

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