Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. 10,000 impressions across 15 publishers).

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Monetize More

DECEMBER 28, 2022

The Display Lumascape or Luma landscape is the map consolidating various parties coexisting in the ad tech wonderland depending on their functions. They have their own proprietary technology and they sell it as an add-on to your existing advertising platform or in some cases, they build their own platforms. Creative Optimization.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

SEPTEMBER 23, 2022

Advertising revenues as a whole were strong in Q2, as display advertising revenues grew 28.6 The pair will conduct test transactions on behalf of two clients in 10 local markets, based on impressions delivered to advanced audiences built in Dentsu’s M1 platform. UK publishers’ total digital revenues grew by 12.3

eCommerce 59

eCommerce Media Ad Tech Agency 59

Clearcode

APRIL 26, 2022

In the 1990s when online advertising first appeared, there was a lot of innovation and this is when we saw the first AdTech companies emerge. And more recently from 2010 onwards, the key theme has been privacy. The 1990s in Digital Advertising: Innovation. The 2010 Onwards in Digital Advertising: Privacy.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Ad Beat

NOVEMBER 25, 2024

2010: “Start Booming.” 2010: “Small Business Saturday.” With the help of Adbeat, a competitive analysis platform, we go on a virtual trip to find out where and how AmEx spends its display bucks. on all types of display ads, gaining a substantial 18.5 billion impressions in return. Source: Adbeat. Source: Adbeat.

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

VideoWeek

JANUARY 17, 2025

Publishers Lean On Data Sales as Ad Revenues Struggle UK digital publisher revenues were flat in Q3 last year, according to the latest Digital Publisher Revenue Index from the Association of Online Publisher and Deloitte with display advertising and digital video revenues both down significantly year-on-year.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52